Marketing Manager

The successful candidate will be responsible for developing and implementing integrated marketing campaigns to drive brand awareness, generate leads, and promote our renewable energy solutions to both B2B and B2C markets.

Key Responsibilities:

• Marketing Strategy Development: Design and implement marketing plans tailored to renewable energy products and services, targeting corporate clients, government bodies, and residential markets.
• Brand Positioning: Build and manage the brand’s identity in the renewable energy space, ensuring consistent messaging across all channels.
• Campaign Management: Create and oversee multi-channel marketing campaigns, including digital, print, and event-based strategies.
• Market Research: Conduct research on industry trends, customer needs, and competitive activity to adjust marketing strategies accordingly.
• Lead Generation: Develop and optimize strategies for lead generation, including inbound and outbound marketing, email campaigns, SEO/SEM, and social media.
• Content Creation: Oversee the creation of engaging content for blogs, whitepapers, press releases, newsletters, and promotional materials related to renewable energy.
• Partnerships and Collaborations: Collaborate with internal teams (sales, product, R&D) and external stakeholders (media, agencies, influencers) to maximize marketing efforts.
• Event Management: Plan and execute participation in industry events, trade shows, webinars, and other public relations activities.
• Analytics & Reporting: Monitor campaign performance metrics (KPIs), analyze results, and prepare reports to optimize ongoing marketing activities.