Marketing Skills Development Executive
BAT
Date: 3 weeks ago
City: Lahore
Contract type: Full time
BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
BAT GLOBAL BUSINESS SOLUTIONS PAKISTAN IS LOOKING FOR MARKETING SKILLS DEVELOPMENT EXECUTIVE
JOB TITLE Marketing Skills Development Executive
FUNCTION DBS Marketing
SUB-FUNCTION Customer
LOCATION Lahore, Pakistan
ROLE POSITIONING AND OBJECTIVES
The purpose of this role is to accelerate the enhancement of capabilities and skills of the Trade Marketing & Distribution community. The role will oversee the trade planning support for the EM, and connect this planning as part of the input to develop field force talent capabilities as per TM&D national strategy
What You Will Be Accountable For
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
BAT GLOBAL BUSINESS SOLUTIONS PAKISTAN IS LOOKING FOR MARKETING SKILLS DEVELOPMENT EXECUTIVE
JOB TITLE Marketing Skills Development Executive
FUNCTION DBS Marketing
SUB-FUNCTION Customer
LOCATION Lahore, Pakistan
ROLE POSITIONING AND OBJECTIVES
The purpose of this role is to accelerate the enhancement of capabilities and skills of the Trade Marketing & Distribution community. The role will oversee the trade planning support for the EM, and connect this planning as part of the input to develop field force talent capabilities as per TM&D national strategy
What You Will Be Accountable For
- Supervise trade planning systems operation in accordance with TM&D strategy
- Understand trade planning processes and tools to ensure added value solution to the EM
- Connect trade planning objectives with current performance to recognize training opportunities
- Designing role profiles for RTM and crafting training content for RTM based on the customer & consumer strategy
- Liaise with TM&D and brands on campaign planning and translate into the required resources for EM
- Develop and functionally train the resources to deliver on customer and consumer strategy. Examples Negotiations skills for new SKU placement, Power BI for intermediate level analysis
- Manage and coordinate brand / trade contents, retail activation within the B2B and E-Comm Lite environment
- Lead, design and manage the trade marketing’s training agenda for the year
- Monitor on-ground trade teams’ performance and take appropriate action to improve based on the findings
- Curate & Craft learning playlists on The Grid/LinkedIn Learning
- Conduct POSITIVE Training and other Global/Regional initiatives (classroom/virtual)
- Coordinate with global and MY MSDMs on planning and developing training content
- Coordinate with external trainers for conducting required trainings (classroom/virtual)
- Facilitate new joiners induction / training on TM&D and planning tools
- Manage and provide guidance for Trade systems planning executive
- Assist in the Field Force Performance Objectives setting
- Upskilling of Distributor Sales Staff, Supervisors & TMRs
- Liaise with external vendors for conducting training sessions
- Apprise trade leadership on training and development status of field force
- Take ownership of personal development, including reviewing own progress against deadlines and targets, and the timely and accurate completion of PerforM (end of year review documents).
- Share knowledge/experience with peers
- Knowledge of trade planning process and skills development in marketing & HR department
- Effective communication and presentation skills
- People oriented, influences others
- Excellent analytical skills and excel knowledge
- Skills and experience in creating and using dashboards and generating reports
- Knowledge of developing customer incentive schemes
- Good to have knowledge of store assortment optimization, media capability planning and route to market
- Minimum 5 years’ experience in trade marketing planning and/or training role
- A great motivator of teams
- Experience with use of trade planning tools
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Excellent ability in MS Office Application - Outlook, Excel, Word, PowerPoint.
- Proficient in Learning Development System and Content Development Tool such as Canva or Adobe.
- Relationship management (internal & external)
- High level of data integrity, situational awareness and training needs
- Fully involved and aware of day-to-day operation in the end market
- Focused on supporting the achievement of the end market’s (trade) talent development needs
- Proactive in seeking new ways for planning process to improve and training methods
- Providing actionable insights for creation, development and tracking of trade plans
- Developing training content in line with market dynamics and requirement
- Commitment to trade team and personal development
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Lead Generation Executive
Strategic Systems International,
Lahore
2 days ago
JOB TITLE: Lead Generation ExecutiveDEPARTMENT: Business DevelopmentREPORTS TO: Team LeadPurposeWe are seeking a driven and communicative Lead Generation Executive to join our dynamic team. This role will play a crucial part in our growth strategy, focusing on generating high-quality leads, managing email campaigns, and ensuring optimal email deliverability. The ideal candidate will possess a blend of technical expertise in lead...
Account Executive (English & Punjabi) - Factoring
Bobtail,
Lahore
2 days ago
About BobtailBobtail is dedicated to increasing happiness for our customers by eliminating inefficiencies in the supply chain. We envision a supply chain without friction, fraud, waste, and abuse where companies succeed based on the value they create. We work in a unique way at Bobtail, where we value teams over individuals and encourage experimentation and iteration to constantly improve. Teams...
Economist
PITCO (Pvt) Ltd.,
Lahore
4 days ago
Position SummaryThe Expert will be required to conduct economic and financial analysis on various thematic areas and sectors of EE&C in Pakistan and play a role of interdepartmental knowledge sharing and assimilation platform. This will enable to produce evidence-based information which is aligned with and based on all key areas of operations. The Expert will be responsible for identifying financial...
