Media Executive
Milele
Date: 2 weeks ago
City: Lahore
Salary:
PKR 80,000
-
PKR 120,000
per month
Contract type: Full time
Job Purpose
To assist the marketing team in the effective execution of campaigns by handling foundational tasks such as paid media management, campaign planning, market research, and cross-departmental coordination. The role focuses on enhancing the performance of paid media initiatives to maximize ROI and minimize cost per lead.
Key Duties And Responsibilities
Academic:
To assist the marketing team in the effective execution of campaigns by handling foundational tasks such as paid media management, campaign planning, market research, and cross-departmental coordination. The role focuses on enhancing the performance of paid media initiatives to maximize ROI and minimize cost per lead.
Key Duties And Responsibilities
- Plan, launch, and manage Paid Media Campaigns across various digital platforms.
- Conduct market research to identify suitable car models for promotion and determine the most effective platforms.
- Collaborate with the production team to ensure timely delivery and alignment of campaign creatives.
- Strategize and coordinate the execution of multiple simultaneous media campaigns.
- Optimize campaigns in real-time to improve ROI, reduce Cost per Lead (CPL), and enhance overall performance.
- Support general marketing initiatives and assist in related activities as required.
- Proficiency in paid media platforms (Google Ads, Facebook Ads, etc.)
- Strong analytical skills and experience with campaign performance tools (e.g., Google Analytics, Meta Business Suite).
- Excellent communication and coordination skills.
- Ability to multitask and work under tight deadlines.
- Strong understanding of digital marketing trends and audience targeting.
- Creative thinking with a problem-solving mindset.
Academic:
- Bachelor's degree in marketing, Business Administration, Communications, or a related field.
- 1 to 2 years of experience in digital marketing, paid media campaigns, or performance marketing.
- Certification in Google Ads, Meta Blueprint, or related platforms is an added advantage.
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