MTO - Performance Marketing
Ideas Private Limited
Date: 1 week ago
City: Karachi
Contract type: Full time
TitleMTO - Performance MarketingApply beforeNov 02, 2024CityKarachiResponsibilities· Planning and executing performance marketing campaign across digital mediums for local and international market.
- Developing and managing remarketing campaigns (local & international).
- Enhance performance of international campaign via innovative strategies while identifying new international markets to boost international sales.
- Managing budgets and campaigns across all digital channels to drive strong return on investment.
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
- Identifying and testing new channels to meet or exceed established critical metrics such as (ad optimization tools, AI based tools, advertising mediums, etc.)
- Constantly optimize paid marketing campaigns to improve return on investment.
- Collaborate with marketing team to guide A/B creative tests and spend scaling tests on digital campaigns to identify what works best.
- Optimize marketing budgets to maximize ROAS and efficiently scale advertising campaigns.
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.Requirements
- Prior entry level experience in a similar role as well as experience in building effective multi- channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics & tag manager experience.
- Candidate should possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.
- Candidate should be highly goal-oriented and have excellent communication skills.
- By nature, the candidate should be a self-starter, curious and a problem solver.
- Education: BBA/MBABenefits
- Excellent Salary
- Medical Insurance
- Annual Leaves
- Provident Fund
- EOBI
- Annual Bonus
- Sick Leaves
- Casual Leaves
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