Online Marketing Manager/Lead

About Daraz

Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.

For more information, please visit www.daraz.com.

Key Responsibilities:

• Monitor, evaluate, and optimize User Acquisition and Retention campaigns across Google, Meta, TikTok, and RTA platforms.
• Conduct in-depth analysis of campaign performance metrics such as CpDAU, CPO, ROI, conversion rates, and retention.
• Identify performance gaps and recommend strategic improvements based on data-driven insights.
• Provide actionable insights and performance summaries to internal stakeholders across multiple ventures and markets.
• Develop weekly and monthly performance reports, dashboards, and benchmarking for leadership visibility.
• Collaborate with the design and brand teams to improve the effectiveness of creative assets used across channels.
• Ensure all creative elements highlight the full potential of Daraz’s value proposition and offerings.
• Understand and enhance the integration between Daraz’s product catalogues and advertising platforms (Google & Meta).
• Work with product and category teams to improve catalogue quality, availability, and visibility to high-intent audiences.
• Manage monthly marketing accruals and coordinate with Finance for validation and reconciliation of spends across all OM channels.
• Ensure budget utilization aligns with business goals and targets.

Required Skills / Abilities:

• Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or a related field.
• 2-3 years of experience in performance marketing, digital media buying, or e-commerce growth.
• Proficiency in campaign management on Google Ads, Meta Ads Manager, TikTok Ads, and programmatic platforms.
• Strong analytical skills with hands-on experience in Excel, Google Analytics, and marketing dashboards (e.g., Data Studio, Tableau).
• Working knowledge of feed/catalogue management and optimization for dynamic ads.
• Excellent communication and collaboration skills to work across marketing, product, finance, and creative teams.
• Strong attention to detail, problem-solving skills, and the ability to work under pressure in a fast-paced environment.

What We Offer:

• International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth.
• A platform to learn from Alibaba’s world-leading ecosystem.
• Rigorous training and exposure in team management, leadership, business analytics, and operations.
• An opportunity to train the next generation of business leaders in the ‘tech’ industry.
• Competitive salary and incentive package.