Paid Media Expert

About Us:

Cosmo Inc is a dynamic marketing agency specializing in digital strategy, creative services, social media, paid media, e-commerce, advanced analytics, and crypto/NFT marketing. We empower businesses to soar to new heights by leveraging the latest digital trends and strategies, ensuring sustainable growth and success in an ever-evolving market.

Role:

As a Paid Media Expert, you will play a pivotal role in managing and optimizing digital advertising campaigns across various platforms, with a primary focus on Google Ads. You will be responsible for executing and overseeing campaigns, conducting keyword research, implementing conversion tracking, and ensuring the achievement of KPIs. Additionally, you will be managing social media ads on platforms such as Facebook, Instagram, Snapchat, TikTok, and Twitter.

Key Responsibilities:

Google Ads Management:

• Conduct thorough keyword research to identify high-performing keywords.
• Implement and manage conversion tracking to measure campaign success.
• Monitor and optimize Google Ads campaigns to maximize ROI.
• Generate regular reports on campaign performance and provide actionable insights.

Social Media Advertising:

• Execute and optimize social media advertising campaigns on platforms including Facebook, Instagram, Snapchat, TikTok, and Twitter.
• Create and manage various types of ads, including conversion, engagement, and lead generation ads.
• Stay updated on industry trends and platform updates to ensure effective ad strategies.
• Implement budget management and tracking to achieve desired results.

Budget Management:

• Maintain campaign budgets and allocate funds effectively to meet client goals.
• Monitor spending and adjust budgets as necessary to optimize performance.
• Ensure efficient use of advertising budgets across all platforms.

Performance Analysis and Reporting:

• Develop and maintain KPIs for each campaign.
• Regularly track and analyze campaign performance against KPIs.
• Create detailed performance reports and communicate results to clients.

Qualifications:

• 2-4 years of proven experience in paid media and digital advertising.
• Proficiency in Google Ads, including keyword research and conversion tracking.
• Experience with Performance Max campaigns, lead generation ads, and conversion-focused ads.
• Experience in managing social media ads on Facebook, Instagram, Snapchat, TikTok, and Twitter.
• Strong analytical skills and the ability to interpret data to optimize campaigns.
• Excellent communication and presentation skills.
• Detail-oriented with a focus on meeting and exceeding client expectations.

Additional Skills

• Problem-solving aptitude.
• Skill in creating compelling remarketing ad copies and visuals to encourage conversions among retargeted audiences.
• Google Ads and other relevant certifications are a plus.

Bonus Skills:

• Open-minded and keen to learn new things and grow with the team
• Proficiency in creating and optimizing video ads for various platforms

Soft Skills:

Problem-Solving, Communication, Flexibility, Creativity, Ownership, Creative

Salary range: 90,000 Rs - 140,000 Rs per month

Job type:

Full-time

Location:

DHA Phase 6, Lahore

Benefits of working with Cosmo:

• Opportunity to grow with a team of motivated professionals
• Service recognition bonuses and more
• Bi-Weekly pay
• USD pegged salary

If you are interested in this opportunity, please apply using the link:

https://forms.clickup.com/37245941/f/13gmzn-8445/I1O466D7ZUG2TPYPQY