Performance Marketing Manager

We are seeking a Senior Performance Marketing Manager for search engine marketing to take ownership of the execution, performance, and growth of paid search campaigns for enterprise-level accounts. This individual will be responsible for leading the strategy and management of paid search initiatives, leveraging their expertise to drive performance across large-scale campaigns. As a key player on our marketing team, you'll work with some of the most complex and high-value accounts, while contributing to broader cross-channel marketing strategies.

The ideal candidate will bring a deep understanding of search engine marketing, strong analytical skills, and a proven ability to work in fast-paced, high-pressure environments. You should be comfortable managing large budgets, optimizing campaigns to meet KPIs, and working closely with cross-functional teams to ensure alignment with broader marketing goals.

Responsibilities:

• Lead the end-to-end management of enterprise-level paid search campaigns, including campaign setup, daily optimizations, ongoing performance analysis, and strategic directions.
• Continuously monitor and optimize campaigns to improve performance against key metrics (ROAS, CPA, CTR, etc.) and achieve business goals.
• Collaborate with other marketing teams to ensure a cohesive strategy that integrates search with other media channels, enhancing the overall marketing mix.
• Analyze campaign performance data and provide actionable insights to guide future strategies. Go beyond the numbers to tell the story and drive meaningful changes.
• Work closely with internal teams and provide regular updates on campaigns’ performance to the management and proactively identify opportunities for improvement.
• Contribute to the development of training materials and lead knowledge-sharing sessions within the department to elevate team capabilities and expertise.
• Stay up to date with the latest trends, tools, and best practices in paid search marketing to ensure the team remains at the cutting edge.

Requirements:

• 5-7 years of hands-on performance digital marketing experience.
• A minimum of 4+ years of experience in Search Engine Marketing (SEM), with a strong focus on campaign development, keyword research, bid management, ad copy optimization, and performance reporting for enterprise-level accounts.
• Extensive experience managing campaigns on Google Ads (including Performance Max, Shopping Ads, YouTube Ads, Dynamic Search Ads, Local campaigns, and Demand Gen) and Microsoft Ads.
• Proficiency in tools such as Google Analytics, Adobe Analytics, Microsoft Excel, and Google/Microsoft Office Suite.
• Deep understanding of marketing funnels and how paid search fits within the broader customer journey, from awareness through conversion.
• Strong ability to analyze performance data, derive insights and translate those into actionable strategies that drive growth.
• Excellent communication skills, with the ability to present data and insights to both technical and non-technical stakeholders.