Performance Marketing Specialist - Plutus21 Capital

Qureos


Date: 1 hour ago
City: Karachi
Contract type: Full time
We are looking for a highly motivated Performance Marketing Specialist to join our team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.

Key Responsibilities

Paid Media Campaign Management

  • Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
  • Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
  • Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns.

SEO and Content Optimization

  • Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
  • Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
  • Optimize website content following the latest SEO best practices and audit recommendations.

Analytics and Reporting

  • Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
  • Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders.

Collaboration and Coordination

  • Work closely with cross-functional teams, including marketing, business development, and creative teams, to ensure campaigns are aligned with broader organizational goals.
  • Communicate campaign progress, blockers, and next steps to stakeholders.
  • Coordinate with external partners and vendors to enhance campaign reach and effectiveness.

Tool Management

  • Maintain and manage access to platforms like Google Tags and shared drives.
  • Ensure credentials are securely stored and accessible to authorized personnel.

Qualifications And Skills

  • Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
  • Expertise in managing ad campaigns on Meta and Google Ads platforms.
  • Solid understanding of SEO principles, including technical SEO and content optimization.
  • Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and organizational skills to manage multiple projects effectively.
  • A proactive, self-starter approach to tackling challenges and meeting deadlines.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Plant Inspection / NDT Technician Services

SGS, Karachi
5 days ago
A global leader in Testing, Inspection, and Certification (TIC), is seeking profiles for Plant Inspection / NDT Technician ServicesLocation: Karachi, PakistanType: 2 years ContractGender: MaleDeadline to Apply: 23rd November 2024No. of positions: 10Key QualificationsGraduate (BA / BSc) in Sciences OR DAE (Mechanical)Level-2 Certification in UT / MT / PTKnowledge or certification of relevant APIs will be an added advantage.Experience10 years...

Senior Audit Manager - Transaction Banking Operations

Standard Chartered, Karachi
6 days ago
Job SummaryGIA represents the third line of defence and provides independent assurance of the effectiveness of management’s control of business activities (the first line) and of the control processes maintained by the Risk Framework Owners and Policy Owners (the second line). GIA works with the Group's other control functions, such as Finance, Risk and Compliance, but does not place unqualified...

Lead Customer Service Agent

Ecolab, Karachi
6 days ago
Ecolab is seeking a Lead Customer Service Agent to join our Supply Chain team. In this role, you will be responsible for managing order processing, coordinating with logistics and inventory teams, and ensuring seamless operations to meet customer needs. You will play a key role in maintaining efficient supply chain workflows and enabling successful performance reporting.What’s In It For YouThe...