Performance Marketing Specialist - Plutus21 Capital

We are looking for a highly motivated Performance Marketing Specialist to join our team and drive data-driven growth through strategic online campaigns. This role is ideal for a creative and analytical professional who excels in optimizing paid advertising channels, managing SEO initiatives, and ensuring alignment with overall marketing strategies.

Key Responsibilities:

Paid Media Campaign Management

• Plan, execute, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and other digital channels.
• Analyze campaign performance metrics (CPC, CTR, ROI) to ensure alignment with project goals.
Develop creatives and video ads using AI tools to support new lookalike and retargeting campaigns

SEO and Content Optimization

• Conduct onsite and offsite SEO initiatives, including keyword research, competitor analysis, and SEO audits for partner websites.
• Collaborate with developers to implement technical SEO action items, including improvements on CMS platforms like WordPress.
Optimize website content following the latest SEO best practices and audit recommendations

Analytics and Reporting

• Use tools like SEMrush, Google Analytics 4 (GA4), and Google Ads to track and analyze performance metrics.
Create detailed reports on campaign performance and SEO efforts, providing actionable insights for stakeholders

Collaboration and Coordination

• Work closely with cross-functional teams, including marketing, business development, and creative teams, to ensure campaigns are aligned with broader organizational goals.
• Communicate campaign progress, blockers, and next steps to stakeholders.
Coordinate with external partners and vendors to enhance campaign reach and effectiveness

Tool Management

• Maintain and manage access to platforms like Google Tags and shared drives.
Ensure credentials are securely stored and accessible to authorized personnel

Qualifications and Skills

• Proven experience in performance marketing or growth marketing roles, preferably with 2+ years in a similar capacity.
• Expertise in managing ad campaigns on Meta and Google Ads platforms.
• Solid understanding of SEO principles, including technical SEO and content optimization.
• Proficiency in tools such as SEMrush, GA4, Google Ads, and CMS platforms (WordPress preferred).
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and organizational skills to manage multiple projects effectively.
• A proactive, self-starter approach to tackling challenges and meeting deadlines.