Product Manager

Abbott


Date: 7 hours ago
City: Karachi
Contract type: Full time
Job Summary

Coordinate and implement all Health Care Professionals & institutions directed initiatives for various brands. Closely work with various departments for ethical marketing of EPD brands. P&L responsibility of the assigned brands.

Brand

Principal Duties:

  • Actively contribute in the development of long and short-term business and marketing plans for the assigned brands to meet share, volume, HCP coverage, and profit objectives.
  • Prepares campaign and tactical plan of assigned products, with complete budgetary and other resource allocation.
  • Prepares the sample plan and execute that according to the scheduled agenda.
  • Identifies new opportunities in the assigned categories and develop plans for their roll-out.
  • Monitors performance of products against plan and carries out changes to the plan if necessary to ensure that targets are achieved.
  • Evaluates and recommend product, pricing, promotion, and placement strategies for the assigned brands based on comprehensive analysis of the market.
  • Effectively and efficiently manage the ethical marketing budgets of the assigned brands, with quarterly reviews and variance.
  • Align and coordinate with all the departments in the implementation of the ethical marketing plans.
  • Coordinate with the Sales and other departments to ensure effective planning and implementation of ethical marketing field activities.
  • Regular monitoring of competitors’ promotional activities (samples / give-aways / literature etc), pricing, formulations, claims and medical views on the authenticity of claims.
  • Conceive / update based on medical ratification the most appropriate product positioning viz a viz market, company’s own products and competition.
  • Review stock availability based on latest sales trends and promo strategy /campaign through liaison with MCD/ distribution department.
  • Participate in sales force training / refresher course. Generate refresher/re-launch material on need basis.
  • In collaboration with the Research Department, discuss and prepare any research required for information relevant to the required.
  • Continuously upgrades consumer and customer understanding and insights for effective management of the brand.
  • Field visits, with at least 7 days out of town and 4 days of local working per month, with objective of developing relationship with KOLs and verification of the cycle strategies, and their implementation.

Medical Detailing

  • Prepare the cycle documents, based on campaigns, and also prepare cycle strategy guides, well in advance to be sent to the field force at least 10-15 days before the commencement of the meeting.
  • Ensuring monthly promo strategy, literature, pattern details and objectives and tactics with supporting tools are provided to the field force as per promotional schedule.
  • Training field force in the effective handling of promotional material, during the Cycle Meetings, with complete understanding and in line with the campaign.
  • All promotional elements to be vetted by the Medical Department.

Analysis & Feedback

  • PKPI for value analysis
  • MIP for Rx analysis
  • Secondary sales analysis for product movement in different regions
  • Keep an eye on competitors activities thru monthly field force reports
  • Latest studies on products from databases/internet

Forecasting

  • 24 months rolling forecast through COLLABORATE
  • Assumptions
  • KPI calculation & tracking through COGNOS
  • RCPPs
  • RCAs
  • ADS & sales monthly commentary

Key Events

  • Liaise with Sales and Medical Department for organizing Symposium and foreign / local speaker programs/Focus groups/ Consultant Panel Discussions, Round Table meetings, ward presentations etc.

Branding

  • Ensuring the HCP directed branding/activities are in line with approved brand architecture, long term givens, and brand plans.
  • Responsible for all HCP directed communication/material development in line with brand plans.

Pharmacovigilance Responsibilities

  • To report all spontaneous adverse events related to Abbott products within timelines.
  • To get on job induction training with yearly refresher for Pharmacovigilance.
  • Liaise with Affiliate Safety Representative (ASR) or back-up ASR or if required with the reporter in case of follow up process.
  • Liaise with ASR/back up ASR for identification, selection, agreement and execution with the vendor for marketing research and patient support programs

Knowledge & Experience

  • Worked as Assistant Product Manager in a multinational Pharmaceutical company for for 2-4 years.
  • Field Sales experience would be preferred.
  • Exposure to ATL & BTL would be added advantage

Competencies Required

  • Strong communication skills
  • Analytical skills
  • Strategic thinking

Minimum Qualifications

  • MBA with science background.
  • MBA with MBBS would be preferred.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Operations

DSV - Global Transport and Logistics, Karachi
1 day ago
DSV is committed to the principles of equal opportunity and provide merit-based opportunities to its applicant(s) on his/her qualification, skills, experience, personal attributes required to work as a team, and capacity to learn and develop.Job Req Number: 94238Time Type: Full TimeTo manage the ocean freight global accounts as a single window for customer correspondence, operations and higher productivity through timely...

Sr. Analyst Indirect Tax

Mondelēz International, Karachi
1 week ago
Job DescriptionAre You Ready to Make It Happen at Mondelēz International?Join our Mission to Lead the Future of Snacking. Make It Uniquely Yours.Under broad supervision, you will reconcile and adjust general ledger accounts and/or bank statements. You may also perform moderately complex analyses of performance results. In addition, you will compile, consolidate, and analyze accounting and finance information for financial...

Assistant Product Manager

Daraz, Karachi
1 week ago
About DarazFounded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure...