Product Manager

Abbott


Date: 2 weeks ago
City: Karachi
Contract type: Full time
Job Summary

Coordinate and implement all Health Care Professionals & institutions directed initiatives for various brands. Closely work with various departments for ethical marketing of EPD brands. P&L responsibility of the assigned brands.

Brand

Principal Duties:

  • Actively contribute in the development of long and short-term business and marketing plans for the assigned brands to meet share, volume, HCP coverage, and profit objectives.
  • Prepares campaign and tactical plan of assigned products, with complete budgetary and other resource allocation.
  • Prepares the sample plan and execute that according to the scheduled agenda.
  • Identifies new opportunities in the assigned categories and develop plans for their roll-out.
  • Monitors performance of products against plan and carries out changes to the plan if necessary to ensure that targets are achieved.
  • Evaluates and recommend product, pricing, promotion, and placement strategies for the assigned brands based on comprehensive analysis of the market.
  • Effectively and efficiently manage the ethical marketing budgets of the assigned brands, with quarterly reviews and variance.
  • Align and coordinate with all the departments in the implementation of the ethical marketing plans.
  • Coordinate with the Sales and other departments to ensure effective planning and implementation of ethical marketing field activities.
  • Regular monitoring of competitors’ promotional activities (samples / give-aways / literature etc), pricing, formulations, claims and medical views on the authenticity of claims.
  • Conceive / update based on medical ratification the most appropriate product positioning viz a viz market, company’s own products and competition.
  • Review stock availability based on latest sales trends and promo strategy /campaign through liaison with MCD/ distribution department.
  • Participate in sales force training / refresher course. Generate refresher/re-launch material on need basis.
  • In collaboration with the Research Department, discuss and prepare any research required for information relevant to the required.
  • Continuously upgrades consumer and customer understanding and insights for effective management of the brand.
  • Field visits, with at least 7 days out of town and 4 days of local working per month, with objective of developing relationship with KOLs and verification of the cycle strategies, and their implementation.

Medical Detailing

  • Prepare the cycle documents, based on campaigns, and also prepare cycle strategy guides, well in advance to be sent to the field force at least 10-15 days before the commencement of the meeting.
  • Ensuring monthly promo strategy, literature, pattern details and objectives and tactics with supporting tools are provided to the field force as per promotional schedule.
  • Training field force in the effective handling of promotional material, during the Cycle Meetings, with complete understanding and in line with the campaign.
  • All promotional elements to be vetted by the Medical Department.

Analysis & Feedback

  • PKPI for value analysis
  • MIP for Rx analysis
  • Secondary sales analysis for product movement in different regions
  • Keep an eye on competitors activities thru monthly field force reports
  • Latest studies on products from databases/internet

Forecasting

  • 24 months rolling forecast through COLLABORATE
  • Assumptions
  • KPI calculation & tracking through COGNOS
  • RCPPs
  • RCAs
  • ADS & sales monthly commentary

Key Events

  • Liaise with Sales and Medical Department for organizing Symposium and foreign / local speaker programs/Focus groups/ Consultant Panel Discussions, Round Table meetings, ward presentations etc.

Branding

  • Ensuring the HCP directed branding/activities are in line with approved brand architecture, long term givens, and brand plans.
  • Responsible for all HCP directed communication/material development in line with brand plans.

Pharmacovigilance Responsibilities

  • To report all spontaneous adverse events related to Abbott products within timelines.
  • To get on job induction training with yearly refresher for Pharmacovigilance.
  • Liaise with Affiliate Safety Representative (ASR) or back-up ASR or if required with the reporter in case of follow up process.
  • Liaise with ASR/back up ASR for identification, selection, agreement and execution with the vendor for marketing research and patient support programs

Knowledge & Experience

  • Worked as Assistant Product Manager in a multinational Pharmaceutical company for for 2-4 years.
  • Field Sales experience would be preferred.
  • Exposure to ATL & BTL would be added advantage

Competencies Required

  • Strong communication skills
  • Analytical skills
  • Strategic thinking

Minimum Qualifications

  • MBA with science background.
  • MBA with MBBS would be preferred.

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