Senior Digital Marketing Manager (B2C Focus)

We’re looking for a Senior Digital Marketing Manager with 5+ years of B2C digital marketing experience to own and execute our digital marketing strategy. This role is ideal for a creative and data-driven marketer with a passion for consumer SaaS products, who thrives in a fast-paced, startup environment.

You’ll lead campaigns across Meta, Google, TikTok, and other platforms, manage UGC partnerships, and collaborate with internal teams to drive customer acquisition and engagement. If you have a keen eye for design, copy, and video content and love testing new ideas to optimize performance, we want to hear from you!

Responsibilities:

Campaign Management

● Lead, manage, and optimize paid media campaigns across Meta (Facebook/Instagram), Google, TikTok, and other emerging platforms.

● Manage budgets to ensure maximum ROI and scalable growth.

● Stay ahead of digital marketing trends to keep our campaigns innovative and impactful.

Creative Direction

● Oversee the creation of high-quality marketing assets across video, copy, and design.

● Collaborate with internal and external teams to ensure brand consistency across all digital channels.

● Write compelling, conversion-focused copy for landing pages, ads, and emails.

UGC Partnerships

● Identify and manage content creators and influencers to build a steady pipeline of user-generated content (UGC).

● Launch creative content initiatives that drive engagement and improve conversion rates.

Webinars & Events

● Plan, promote, and execute webinars to educate and engage prospective users.

● Use data-driven insights to continuously improve the effectiveness of events.

Analytics & Optimization

● Monitor key performance metrics (CTR, CPA, CVR) and provide actionable insights to optimize future campaigns.

● Conduct A/B testing on landing pages, ads, and emails to drive performance improvements.

Project Management & Collaboration

● Use ClickUp (or similar tools) to manage campaigns and ensure projects are delivered on time.

● Work closely with product, sales, and operations teams to align marketing strategies with overall business goals.

Required Skills & Tools

To succeed in this role, you’ll need a blend of creativity and technical know-how, as well as proficiency in the following tools and platforms:

• HubSpot: CRM and marketing automation
• Canva and Adobe Suite: Design and asset creation
• Zoom Webinars: For hosting live events
• Google Analytics: Campaign performance tracking
• SEO: Strategies to improve organic search visibility
• Figma: Collaborative design tool
• Descript: Video and audio editing
• Hootsuite: Social media scheduling and analytics
• Facebook Ads Manager: Paid social media campaign management
• Go High Level: Lead management and marketing automation
• ClickUp: Task and project management
• ChatGPT (or similar AI tools): For content creation and optimization

Experience & Qualifications

We’re looking for someone who has:

• 5–8+ years in B2C digital marketing, with a focus on paid media and campaign optimization.
• Proven experience in marketing consumer SaaS products, particularly subscription services.
• Strong project management skills with the ability to balance creative ideas with data-driven decision-making.
• Excellent written and verbal communication skills to engage both US and international audiences.
• A self-starter who is comfortable working independently in a remote environment.
• Experience with webinar strategy and execution to drive customer acquisition and engagement.

Preferred Qualifications

• Familiarity with affiliate marketing and partnership strategies.
• Experience with A/B testing tools and conversion rate optimization (CRO).
• Knowledge of emerging digital marketing platforms to explore new growth opportunities.