Senior SEO Analyst

Summary

We're seeking a dynamic and results-oriented Senior SEO Analyst to assist in the development of optimized web content. This role demands close collaboration with our marketing team to achieve SEO objectives, measure success metrics, and ensure a high return on investment. Additionally, the SEO Analyst will play a crucial role in maintaining the website's architecture to enhance its search engine visibility. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

Responsibilities

Responsibilities include but are not limited to;

• Conduct comprehensive keyword research to identify high-value opportunities.
• Collaborate with content, design, and development teams to ensure SEO best practices are integrated.
• Perform technical SEO audits and recommend improvements.
• Experiment with new SEO techniques and strategies.
• Proficiency in utilizing tools such as Ahrefs for in-depth analysis and insights.
• Utilize Google Search Console to generate performance reports regularly, providing data-informed analysis 
• Craft content structures that optimize the use of heading tags for improved On page SEO.
• Perform competitor analysis to identify strategic opportunities and stay ahead in the market.
• Implement SEO Optimization techniques leveraging different tools.
• Conduct manual keyword research to enhance visibility and ranking on Google.
• Execute effective link-building strategies, including guest posting, to bolster website authority.
• Conduct thorough site audits and implement necessary optimizations.
• Ensure site speed optimization for enhanced user experience and search engine ranking.
• Strong grasp of backlink analysis techniques to inform link-building strategies.
• Share cost-effective, high-value guest posting opportunities.
• Collaborate with the marketing team to assist in developing a content strategy that attracts organic traffic and supports SEO goals
• Generate reports and provide insights on SEO performance to stakeholders.
• Implement technical SEO optimizations to enhance mobile-friendliness, and Search Engine crawlability.

Qualifications

BSc/MSc degree in Marketing or related field.

Skills

• Should have a clear vision for SEO that aligns with the latest advancements in technology, search engines, and AI. 
• Be familiar with Google's generative AI capabilities.
• Proven track record as an SEO Executive, with at least 1 year of experience.
• Comprehensive knowledge of standard and current SEO practices.
• Proficiency in HTML/CSS for on-page optimization.
• Experience in SEO reporting, demonstrating the ability to derive actionable insights.
• Familiarity with a range of SEO tools such as Conductor, Screaming Frog, MOZ, as well as web analytics tools like Google Analytics and WebTrends.
• Excellent communication skills to collaborate effectively with cross-functional teams.
• Strong organizational and Teamwork abilities to drive projects forward.
• Analytical mindset with a knack for interpreting data and numerical aptitude to understand performance metrics.

Experience

Minimum of 3-5 years of experience in SEO, with a proven track record of improving organic search performance.

Location

Lahore

Number of Positions

1