SEO Performance Specialist

Position Title: SEO Performance Specialist
Job Timings: 3:00 PM to 11:00 PM
Department: Marketing
Location: Bahria Town Phase 4 Rawalpindi

About Us:
Reach First is a Canadian company that provides software development, digital marketing, and custom solutions services to our clients. We also build and operate multiple business units within various industries. Performance is at the core of everything we do. We go above and beyond the call of duty to achieve impactful growth for all our clients.

Position Purpose:

We're looking for a seasoned SEO expert to independently execute and contribute to full-stack SEO strategies across multiple clients and industries. This role requires a hands-on professional who can both strategize and execute across technical, content, and off-page SEO. You’ll collaborate closely with our developers, content writers, and cross-functional teams to deliver performance-focused results.

Education & Professional Qualifications:

• Degree(s)/Major(s): Bachelor’s or Master’s in a relevant field from a reputed local or foreign university
  
• Certification(s): Not mandatory, but certification in SEO is a plus
  
• Experience: 4+ years of SEO experience (agency or multi-client environment preferred)
  

Key Responsibilities:

• Develop and execute full-scope SEO strategies (technical, on-page, off-page, and content), tailored to client goals
  
• Conduct technical SEO audits using tools like Screaming Frog, Sitebulb, and Google Search Console, and provide developer-ready solutions
  
• Collaborate with developers to fix indexing issues, improve Core Web Vitals, manage crawl budgets, optimize site structure, and implement schema markup
  
• Build comprehensive keyword strategies including research, clustering, intent mapping, and page-level targeting
  
• Provide SEO-optimized content briefs with structured keywords, internal linking guidelines, CTAs, and tone/style directions
  
• Manage ethical link-building strategies: digital PR, HARO, outreach, niche placements, and backlink audits
  
• Monitor and report performance using GA4, GSC, Ahrefs, Looker Studio, and other relevant analytics tools
  
• Stay current with evolving search trends: Google algorithm updates, SGE, E-E-A-T, voice/AI search developments
  
• Coordinate with writers, developers, designers, and project managers to ensure SEO is integrated throughout the entire project lifecycle
  
• Own and manage SEO deliverables across clients, ensuring deadlines are met, quality is upheld, and opportunities are actively pursued
  
• Analyze competitors and SERP features to identify strategic content gaps and test innovative tactics
  
• Provide SEO support during site migrations, redesigns, or domain transitions to maintain search performance
  
  
  
  

Requirements

• Deep expertise in technical SEO, content SEO, and off-page strategies
  
• Strong command of SEO tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb, GA4, GSC, Looker Studio
  
• Experience working with CMS platforms like WordPress, Shopify, Webflow, etc.
  
• Excellent communication skills, a self-starter attitude, and a strong focus on results
  
  
  
  

Benefits

• Competitive Salary
  
• Internet Allowance
  
• Laptop Allowance
  
• 2 x Eid Bonus [Up to 25% of Base Salary]
  
• Annual Bonus [Up to 50% of Base Salary]
  
• Medical Insurance
  
• EOBI
  
• OPD Reimbursement
  
• Provident Fund
  
• Gym Reimbursement
  
• National Holidays [All National Holidays]
  
• Marriage Leaves [Up to 1 Week]
  
• Annual Leaves
  
• Hajj and Umrah Leaves
  
• Maternity/Paternity Leaves
  
• Casual/Sick Leaves [8 Days/Year]