Shopper Insight Manager AMESA

Overview

We Are PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

“We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate based on age, pregnancy or marital/civil partnerships, religion or belief, gender, disability.

Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/

Responsibilities

Execute against team charter (SLA) for Reporting & Analytics for AMESA

• Creating holistic brand performance view by Analyzing work from Retail performance and integrating it with Consumer Insights.
• Drive Insights for DX Team and execute market, Brand, and brand level reporting of Marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
• Execute market, Brand and brand level reporting for Customer KPI performance (Utilizing dashboards, templated decks and reporting tools)
• Provide business performance explanations, incorporating considerations beyond retail performance drivers.
• Explain business performance, drivers, and optimization opportunities.
• Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals.
• Provide responses to ad-hoc follow-ups when double-click (additional questions) required with tables/charts/stories using relevant data.
  
  

Support Reporting Lead/Senior Managers/Managers delivering against information needs articulated by Business Partners; addressing business questions and process requirements

• Deliver against needs of stakeholders, requestors and end service users.
• Brainstorm around the whitespaces available within business and build a roadmap to unlock these areas for business to grow.
• Support processes for output adherence and delivery to agreed scope - in line with the agreed timelines, aligned templates and content management.
• Responsible for managing multiple priorities; being able to manage deadlines and deliverables.
• Monitor and act upon regular feedback inputs from end-users and Business Partners for deliverables.
• Flag and monitor any business risks related to delivering the operational output (facilities, IT resources, recruitment efforts)
• Support communication processes with Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
• Help Reporting vertical leadership develop and finetune internal Center Of Excellence processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent end-user and Business Partner feedback loop.
  
  

SSC strategy delivery

• Work on building the roadmap of Business growth, identify whitespaces to identify opportunities.
• Support in Annual AOP or Situation assessments exercise or Leadership Reporting
• Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)
  
  

Qualifications

• A junior/mid-level Insight or Analytics professional with experience in a leading consumer goods company. 8years+ experience
• Education: Masters/Graduate in Economics, Mathematics, Marketing or Management
• Language: Fluent English
• Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based, inspirational material.
• Has a track record of identifying and championing new processes for improving fact-based decision making
• Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios and is an exceptional storyteller.
• Strong collaborator; Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets or brands; will be willing and able to embrace Responsive Ways of Working
• Can easily see how insights/research learning can improve businesses impact and frames up reporting efforts and opportunities to inform business decisions.
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar, sDNA etc.
• Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually.
• Proficient with PowerPoint and Excel; including ability to write complex formulas.
• Experience with PowerBI or any visualization tool will be a plus.
• Exposure to Advance Analytics
• Managerial experience: nice to have.
• Operational experience from business servicing sector and/or consulting experience would be a plus.