Social Media Executive

Daraz


Date: 3 weeks ago
City: Karachi
Contract type: Full time

About Daraz


Founded in 2015, Daraz is South Asia’s leading e-commerce platform in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar. It empowers more than 100,000 active sellers with world-class marketplace technology to reach the fast-growing consumer class in a region of 500 million people. Through Daraz Express and Daraz Pay, it operates the most efficient and digitalized logistics and payments infrastructure in its markets. Daraz’ vision is to be a champion of South Asia serving 100 million customers and businesses by 2030.


For more information, please visit www.daraz.com


Key Responsibilities:

Social Reporting

  • Social performance data extraction and data visualization
  • Working with marketing team and other stakeholders in the organization for performance analysis and evaluation
  • Ensuring next steps listed in reports are translated back to social content creation


Social Content Creation

  • Research and identify trends on Social
  • Translating trends to content pillars and content creation, to promote our business initiatives
  • Work with various stakeholders on development and adaptation of social content
  • Caption copy writing, in alignment with the Daraz social tone and manner


Social Operations & Administration

  • Content calendar management and curation – balancing posts across our social platform (Facebook / Instagram / TikTok); working closely with multiple internal stakeholders to ensure key campaigns/categories are being highlighted on social
  • Vetting of all Brands-related content, ensuring social guidelines are being adhered to
  • Managing of Social giveaways – selecting, screening and contacting winners
  • Responsible for scheduling and publishing of content across social platforms


KOLs Management and Others

  • Tracking of content pushes from KOLs / Brand Ambassadors
  • Reconciliation of contract deliverables and actual KOLs / Brand Ambassadors’ deliverables
  • Support all other Social duties


Job Requirements:

  • Bachelor’s degree in Business, Marketing or related field of study
  • 3-5 years of work experience, ideally in high-growth industries with passion for social and content
  • Innate knack of social media, content creation, and understanding of marketing
  • Good communication skills with a willingness to learn in a fast-moving environment
  • Readiness to take on new challenges while paying strong attention to detail
  • Ability to work independently and as a team player, with can-do attitude and ability the thrive in a dynamic environment
  • Proficiency in MS Office (especially Excel & PowerPoint)
  • Knowledge of Photoshop or any visual / video editing software(s) is a plus
  • Open to flexible work arrangements depending on campaign and business needs


What we offer:

  • International working environment in a start-up setting, and a unique opportunity to learn from the best in e-commerce (Alibaba Group) and business growth
  • A platform to learn from Alibaba’s world-leading ecosystem
  • Rigorous training and exposure in team management, leadership, business analytics, and operations
  • An opportunity to train the next generation of business leaders in the ‘tech’ industry
  • Competitive salary and incentive package

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