Web Analyst

Who We Are

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About The Role

We’re hiring an experienced Web Analyst to own end‑to‑end web analytics across gomotive.com and key web surfaces supporting Growth Marketing, Web Marketing, and Demand Gen. You will define our measurement strategy, collaborate with partner teams to ensure trustworthy pipelines and tagging in close alignment with marketing analytics and business intelligence, build reporting and dashboards, and support experiment analysis and reporting. This role is a hybrid role with 2-3 days a week based in our Islamabad office and collaboration with North America time zones.

What You’ll Do

• Build and maintain the global web measurement framework: KPIs, funnel definitions, event taxonomies, data layer specs, and QA processes across Amplitude and Google Tag Manager
• Own web analytics implementation and governance: tagging plans, consent/compliance alignment, definition agreement with marketing analytics on full-funnel impact measuring
• Develop source‑of‑truth dashboards (Amplitude/Tableau/Retool/Redash/Google Search Console) for traffic, content/media, SEO, site performance, customer journey, experimentation, and conversion, with drill‑down to channel, audience, and segment
• Partner with Web, SEO, Paid Media, CRO and analytics to quantify impact, and roll learnings into both readouts and actionable insights
• Connect web analytics with downstream data (e.g., BigQuery/warehouse, Marketing automation platform, CRM) to improve attribution, pipeline visibility, and content ROI measurement
• Establish monitoring for data quality and incident workflows with Web and marketing analytics teams to resolve issues quickly
• Create clear, action‑oriented insights and communications for executives and cross‑functional partners; champion data literacy and best practices across Marketing in conjunction with rest of marketing analytics
  
  

What we’re looking for

• 5+ years in web/digital analytics for high‑impact marketing sites (B2B SaaS preferred)
• Advanced Amplitude or similar Web analytics tool expertise and strong QA discipline
• Experience surfacing actionable insights in digestible reporting and dashboards for business audiences to leverage to find solutions and improve performance
• Proficiency with SQL/BigQuery (or equivalent) to audit tracking, stitch datasets, and validate insights; strong Looker Studio/Power BI/Tableau/Retool/Redash storytelling.
• Solid understanding of SEO analytics, Core Web Vitals, Google Search Console metrics, page performance, and their relationship to acquisition and conversion
• Excellent communication and stakeholder management; ability to translate complexity into crisp, prioritized actions
• Bonus: Amplitude/Mixpanel, Python/R for analysis, or Looker semantic modeling; experience connecting web to Marketing Automation Platform (Marketo) and CRM Salesforce), paid marketing campaign performance metrics and analysis experience
• Based in our Islamabad office (hybrid, 2-3 days a week); collaborate closely with colleagues in Pakistan and North America, aligned to US working hours
  
  

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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