Content Strategist / Content Lead

Reamarc.io


Date: 2 weeks ago
City: Rawalpindi
Contract type: Full time
Application Requirements

Candidates must submit:

  • Portfolio
  • Brand Positioning Documents
  • Content Strategy Documents
  • Case Studies demonstrating measurable results

Applications without relevant strategic work and a strong portfolio may not be considered.

What You Will Own

  • Content Strategy
  • Develop comprehensive content strategies aligned with business and marketing objectives.
  • Build content pillars, messaging frameworks and content funnels.
  • Develop monthly and campaign-based content plans.
  • Translate business objectives into clear content directions.
  • Identify content gaps, opportunities and market conversations.
  • Develop platform-specific content strategies.
  • Industry & Audience Research
  • Research and understand new industries, businesses, products and services quickly.
  • Analyze target audiences, customer pain points, motivations and buying journeys.
  • Conduct competitor and market research.
  • Identify positioning and communication opportunities.
  • Turn research into actionable content strategies.
  • Brand Positioning & Messaging
  • Develop and refine brand positioning and communication frameworks.
  • Establish brand voice, tone and messaging guidelines.
  • Develop key messages, value propositions, campaign themes and communication angles.
  • Ensure every piece of content remains aligned with the brand’s strategic positioning.
  • Copywriting & Content Creation

Personally Develop And Review Content Across Multiple Formats, Including

  • Social media copy and captions
  • Short-form video and Reel scripts
  • Long-form video scripts
  • Website and landing page copy
  • Blogs and SEO content
  • Meta, Google, TikTok and LinkedIn ad copy
  • Email campaigns
  • Case studies
  • Corporate and proposal content
  • Campaign messaging
  • Taglines and creative concepts
  • Content briefs for designers and video editors

Strong English and Urdu/Hinglish writing ability is required where relevant to the client and audience.

  • Content Production & Creative Direction
  • Convert strategies into clear creative briefs.
  • Direct designers, video editors, writers, social media and other creative resources.
  • Define the objective, message, format and execution direction for each asset.
  • Review content before client presentation.
  • Maintain quality, consistency and strategic relevance across all deliverables.
  • Manage the complete content production pipeline from idea to publication.
  • Campaign Strategy
  • Develop content-led campaign concepts and messaging.
  • Build campaign narratives across awareness, consideration and conversion stages.
  • Work with performance marketing teams to align organic and paid messaging.
  • Develop campaign content for launches, promotions, events and brand initiatives.
  • Continuously improve campaign communication based on performance.
  • SEO & Search Content
  • Develop SEO-focused content strategies.
  • Understand keyword research, search intent and topic opportunities.
  • Work with SEO teams to develop topic clusters and content plans.
  • Identify opportunities for blogs, landing pages and website content.
  • Use search data to inform broader content strategy.
  • Platform & Distribution Strategy

Develop Platform-native Content Across

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok
  • YouTube
  • X / Twitter
  • Pinterest
  • Google Business Profile
  • Websites
  • Email
  • WhatsApp
  • Reddit and online communities
  • Paid advertising platforms
  • Traditional/offline marketing channels

The expectation is not to duplicate content across platforms, but to adapt core ideas into formats and messaging appropriate to each channel.

  • Client Strategy & Communication
  • Participate in client meetings and strategic discussions.
  • Lead content strategy presentations.
  • Present monthly content calendars and campaign concepts.
  • Explain creative and strategic recommendations to clients.
  • Gather requirements, feedback and approvals.
  • Manage content-related revisions.
  • Independently own the content relationship with assigned clients.
  • Build long-term strategic relationships through strong content thinking and communication.
  • Content Department Leadership

Lead Reamarc’s Content Function Through Cross-functional Coordination With

  • Content Writers / Copywriters
  • Social Media Managers
  • Graphic Designers
  • Video Editors
  • Videographers
  • SEO Team
  • Performance Marketing Team
  • Web Development Team

Responsibilities Include

  • Assigning content briefs and tasks
  • Setting production priorities
  • Establishing deadlines
  • Reviewing work
  • Maintaining quality standards
  • Mentoring team members
  • Improving content workflows
  • Coordinating production across departments
  • Evaluating team and content performance
  • Performance & Optimization
  • Monitor content performance across channels.
  • Analyze reach, engagement, traffic, leads and conversions.
  • Evaluate SEO and organic growth.
  • Identify what is working and what needs improvement.
  • Use data and audience insights to continuously refine content strategy.
  • Connect content performance with broader business and marketing objectives.
  • Reamarc Brand

Approximately 30% of your focus will be dedicated to Reamarc itself.

You Will Help Build

  • Reamarc’s content strategy
  • Brand positioning and messaging
  • Social media presence
  • Thought leadership
  • Website content
  • Case studies
  • Industry insights
  • Campaigns
  • Internal content systems
  • Reamarc’s authority across its target markets

Required Experience

What We’re Looking For.

  • 5–10+ years of professional content, strategy or marketing experience.
  • Mandatory experience in a digital, creative or marketing agency.
  • Proven experience handling multiple clients and industries.
  • Strong portfolio demonstrating strategic and creative work.
  • Experience developing complete content strategies, not just individual posts.
  • Demonstrated ability to connect content with business and marketing objectives.

Strategic & Professional Skills

  • Strong strategic thinking
  • Excellent research and analytical ability
  • Strong business understanding
  • Commercial mindset
  • Creative but practical thinking
  • Excellent communication and presentation skills
  • Strong project and deadline management
  • Ability to manage multiple clients simultaneously
  • Strong leadership and mentoring ability
  • Detail-oriented execution
  • Proactive and self-managed approach
  • Comfortable challenging ideas when necessary
  • Ability to present, explain and defend strategic recommendations
  • Ability to adapt quickly to different industries and audiences

Writing Skills

  • Ability to write for different audiences, industries and platforms
  • Excellent English writing and editing
  • Strong Urdu/Hinglish writing where required
  • Strong understanding of brand voice and tone
  • Ability to simplify complex ideas
  • Strong storytelling and persuasive writing

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