Google/Meta Ads Expert
HexaClicks
Date: 4 hours ago
City: Lahore
Contract type: Full time
We are looking for a results-driven Google/Meta Ads Expert to join our team and manage high-performing lead generation campaigns across Google Ads and Meta platforms. The ideal candidate should have hands-on experience in creating, optimizing, and scaling campaigns while maintaining strong ROAS and lowering CPL.
Key Responsibilities:
Timings: 9:30 AM – 6:30 PM
Key Responsibilities:
- Plan, launch, and manage lead generation campaigns on Google Ads & Meta Ads
- Develop effective campaign strategies, audience targeting, and scaling plans
- Monitor campaign performance and optimize for conversions, ROAS, and CPL
- Set up and manage tracking systems including Meta Pixel, GTM, Conversion API, and GA4
- Analyze KPIs and generate actionable insights for performance improvement
- Conduct A/B testing on creatives, audiences, and funnels
- Prepare performance reports and communicate campaign updates clearly with the team/clients
- Work closely with internal teams to improve overall marketing performance
- Proven experience managing successful lead generation campaigns
- Strong understanding of campaign strategy, targeting, optimization, and scaling
- Hands-on experience with tracking setups (Pixel, GTM, Conversion API, GA4, etc.)
- Strong analytical skills with the ability to improve ROAS and reduce CPL
- Experience working with service-based businesses is a plus
- Excellent communication and reporting skills
- Ability to manage multiple campaigns and meet performance goals
- Proven experience in performance marketing across digital platforms.
- Strong understanding of PPC, paid campaigns, conversion tracking, and ROI optimization.
- Ability to manage budgets and optimize campaigns for maximum performance.
- Proficiency with analytics and reporting tools such as Google Analytics, Facebook Ads Manager, etc.
- Experience in A/B testing, audience targeting, and funnel optimization. Strong data-driven mindset with the ability to analyze results and make actionable recommendations.
- Good communication and collaboration skills.
- Proactive, detail-oriented, and up-to-date with the latest digital marketing trends.
Timings: 9:30 AM – 6:30 PM
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