Junior Marketing Executive

WE'RE HIRING | Junior Marketing Executive – Outreach Campaigns

Folium AI is looking for a motivated and results-driven Junior Marketing Executive to join our Sales team and manage outbound outreach campaigns.

Location: Lahore, On-site

Working Hours: 3:00 PM – 12:00 AM

Experience: 1–1.5 Years

Industry: IT / Software Development

What You'll Do:

• Manage outbound mass and drip email campaigns using Instantly, Salesforce, and GHL
• Extract, clean, segment, and organize lead data according to defined ICPs
• Create and manage multi-step email sequences and personalized outreach campaigns
• Monitor email deliverability, warm-up, sending limits, bounce rates, and spam signals
• Have a basic understanding of SPF, DKIM, and DMARC
• Track campaign performance and optimize messaging based on results
• Handle initial prospect replies, qualify leads, and coordinate discovery calls
• Maintain CRM records, unsubscribe lists, and suppression lists
• Perform A/B testing for subject lines and email messaging
• Coordinate campaign automations through Zapier/n8n
• Generate responses through LinkedIn and other outbound channels
• Prepare campaign reports and share weekly performance updates
  
  
  

What We're Looking For:

• 1–1.5 years of relevant experience in email marketing/outbound campaigns
• Strong English writing and communication skills
• Hands-on experience with Instantly or similar cold email platforms
• Experience managing leads in Salesforce or a similar CRM
• Strong data cleaning, deduplication, segmentation, and CSV handling skills
• Understanding of email deliverability and safe sending practices
• Ability to engage prospects, qualify leads, and schedule meetings
• Experience in software/IT sales is preferred
  
  
  

Good to Have:

• Experience with Apollo, LinkedIn Sales Navigator, Skrapp, or email verification tools
• Familiarity with Zapier or n8n
• Basic Excel/Google Sheets skills
• Knowledge of spam avoidance and inbox placement
• Basic sales communication and follow-up skills
  
  
  

Salary: Market-competitive

Incentives: As per company policy

If you're passionate about outbound marketing, lead generation, and building meaningful prospect conversations, we'd love to hear from you!

Apply Now and become part of our team.now