Marketing & Growth Lead

About Edversity

Edversity is building a future-tech education platform focused on helping students and professionals build real skills in AI, Blockchain, Cybersecurity, Data Science, Cloud, and other emerging technology fields.

Our goal is not just to sell courses. Our goal is to build careers through live programs, mentorship, hands-on projects, hackathons, workshops, industry exposure, and strong learning communities.

As Edversity scales its programs, communities, partnerships, and global positioning, we are looking for a Marketing & Growth Lead who can own the complete marketing engine and directly support revenue growth.

Role Overview

The Marketing & Growth Lead will be responsible for leading Edversity’s marketing strategy, content direction, cohort campaigns, lead generation planning, brand communication, and marketing execution.

This is a leadership role for someone who understands both brand and sales. The right person should be able to plan campaigns, manage a team, coordinate with sales, understand lead generation, and make sure Edversity’s marketing directly supports admissions and revenue.

You will work closely with the Founder/CEO, sales team, program team, designer, video editor, content team, and performance marketing team.

Key Responsibilities

1) Marketing Strategy and Planning

• Build and manage Edversity’s monthly marketing plan
• Create launch plans for every paid cohort and program
• Define positioning, messaging, and campaign angles for each program
• Plan marketing campaigns for AI, Blockchain, Cybersecurity, Data Science, Cloud, and other future-tech programs
• Create weekly and monthly content calendars across Instagram, LinkedIn, Facebook, WhatsApp, email, and website
• Ensure all marketing activities are connected to lead generation, admissions, and brand growth
• Work with leadership to align marketing with business targets

2) Campaign Management

• Own complete marketing campaigns for each cohort, from announcement to enrollment deadline
• Plan campaign timelines, creative requirements, ad angles, webinar promotions, email flows, WhatsApp broadcasts, and retargeting content
• Coordinate with the Performance Marketing Specialist to ensure campaigns are properly launched and tracked
• Work with sales to understand student objections, lead quality, and conversion issues
• Improve campaign performance based on lead response, sales feedback, and enrollment data
• Ensure every cohort has a clear campaign structure, landing page, ad copy, content plan, webinar plan, and follow-up messaging

3) Content and Brand Leadership

• Lead Edversity’s content direction across social media and digital channels
• Approve content ideas, captions, scripts, carousels, ads, emails, and WhatsApp messages
• Maintain Edversity’s brand voice, quality, and premium positioning
• Build a balance between founder-led content, student-focused content, instructor-led content, program content, and partnership content
• Make LinkedIn more premium, partnership-focused, and industry-focused
• Make Instagram more student-focused, engaging, and community-driven
• Identify strong stories from students, instructors, alumni, partners, and events
• Ensure content is consistent, professional, and conversion-focused

4) Team Management

• Manage the graphic designer, video editor, content/copy team, and performance marketing team
• Give clear briefs to designers and video editors
• Ensure creatives, videos, reels, carousels, ads, and event content are delivered on time
• Maintain a weekly execution tracker for all marketing tasks
• Review team performance and improve workflows
• Make sure the marketing team works with discipline, speed, and ownership

5) Sales and CRM Coordination

• Work closely with the sales/admissions team to understand lead quality and conversion rates
• Review GHL data to track campaign performance
• Understand which campaigns, ads, webinars, and channels are producing paid enrollments
• Build marketing reports around leads, qualified leads, enrollments, cost per lead, cost per enrollment, and revenue contribution
• Use sales objections to create better ads, content, webinars, and follow-up campaigns
• Coordinate WhatsApp and email campaigns for lead nurturing and reactivation

6) Events, Webinars, and Community Marketing

• Plan marketing for weekly free webinars
• Promote workshops, hackathons, campus activities, meetups, and community events
• Coordinate event announcements, speaker promotions, registration campaigns, reminders, live coverage, and post-event content
• Turn events into content, leads, student trust, and brand authority
• Support ambassador, partnership, and community-led campaigns when required

Reporting and Performance

• Prepare weekly marketing reports for leadership
• Track campaign performance, content performance, leads, conversions, and cohort progress
• Identify what is working, what is not working, and what needs to improve
• Present clear next steps every week
• Keep marketing focused on business results, not just activity

Required Skills

• Strong understanding of digital marketing, content, campaigns, and growth
• Ability to connect marketing with sales and revenue
• Strong written communication skills in English and Urdu
• Good understanding of social media platforms, especially Instagram, LinkedIn, Facebook, WhatsApp, and email
• Ability to manage designers, video editors, content writers, and ad specialists
• Strong campaign planning and execution skills
• Basic understanding of Meta Ads, lead generation, landing pages, funnels, and CRM tracking
• Comfortable using tools such as GHL, Meta Business Suite, Google Sheets, Google Docs, Canva, Notion, Trello, Asana, or similar tools
• Strong organizational skills and ability to manage multiple programs at once
• Ability to work independently and take ownership without constant supervision
• Interest in education, technology, startups, AI, Blockchain, Cybersecurity, and youth development

7) Preferred Experience

• 3 to 5 years of experience in marketing, growth, content, or campaign management
• Experience in edtech, education, training, startups, technology, or digital products
• Experience managing paid program launches, lead generation campaigns, webinars, or online communities
• Experience working with sales teams and CRM systems
• Experience managing a small marketing team
• Experience building content calendars and campaign reports

8) Key Performance Indicators

• Number of qualified leads generated
• Cost per lead
• Cost per enrolled student
• Cohort enrollment targets achieved
• Campaign execution completed on time
• Lead quality improvement
• Webinar registrations and conversions
• Content consistency and quality
• Social media growth and engagement
• Sales team feedback on lead quality
• Revenue contribution from marketing campaigns