Performance Media Executive
IO DIGITAL
Date: 2 weeks ago
City: Remote
Contract type: Full time
Remote
Summary
We are looking for a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns that deliver measurable business outcomes for our clients. The ideal candidate combines hands-on platform expertise across Meta and Google with a sharp analytical mindset, turning budgets into efficient, revenue-generating results. This role sits at the heart of our performance practice, working closely with account, creative, and analytics teams to translate client objectives into campaigns that perform.
Responsibilities
Experience:
2+ years of hands-on experience managing paid media campaigns, ideally in an agency or performance-driven environment
Skills & Competencies
We are looking for a data-driven Performance Media Executive to plan, launch, and optimise paid media campaigns that deliver measurable business outcomes for our clients. The ideal candidate combines hands-on platform expertise across Meta and Google with a sharp analytical mindset, turning budgets into efficient, revenue-generating results. This role sits at the heart of our performance practice, working closely with account, creative, and analytics teams to translate client objectives into campaigns that perform.
Responsibilities
- Plan, set up, and manage paid media campaigns across Meta Ads, Google Ads, TikTok, and other digital platforms
- Monitor campaign performance daily and optimise toward key KPIs such as ROAS, CPA, CTR,and conversion rate
- Manage budgets, pacing, and bid strategies to maximise efficiency and hit performance targets
- Build and refine audience segments, lookalikes, and retargeting pools; implement and QA pixels, conversion events, and tracking
- Run structured A/B tests across creatives, audiences, placements, and landing pages, and act on the results
- Prepare clear performance reports and dashboards (GA4, Looker Studio, native platform reporting) with actionable insights
- Collaborate with creative and account teams to brief, launch, and iterate on campaign assets
- Support media planning, forecasting, and budget allocation for pitches and active accounts
- Stay current with platform updates, algorithm changes, privacy shifts, and emerging channels
Experience:
2+ years of hands-on experience managing paid media campaigns, ideally in an agency or performance-driven environment
Skills & Competencies
- Paid Social: Meta Ads Manager (Facebook / Instagram), TikTok Ads, campaign structure and optimisation
- Paid Search: Google Ads (Search, Shopping, Display, Performance Max), keyword and bid management
- Analytics: GA4, Google Tag Manager, conversion tracking, UTM discipline
- Reporting: Looker Studio, Excel / Google Sheets, building dashboards and performance narratives
- Tracking & Attribution: pixel setup, Conversions API awareness, attribution fundamentals
- Commercial: budget management, pacing, ROAS / CPA modelling, and cost-aware optimisation
- Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
- Communication: strong ability to present performance results and recommendations to clients and stakeholders
- Commercial: budget management, pacing, ROAS / CPA modelling, and cost-aware optimisation
- Tools: Meta Business Suite, Google Ads Editor, and structured campaign management workflows
- Communication: strong ability to present performance results and recommendations to clients and stakeholders
- Experience across e-commerce, QSR, fintech, telecom, or fashion/beauty verticals
- Familiarity with Shopify, e-commerce funnels, and catalogue / dynamic product ads
- Exposure to programmatic, YouTube, LinkedIn, or affiliate/influencer campaigns
- Certifications: Meta Blueprint, Google Ads, or GA4
- Understanding of creative performance and the ability to brief high-converting ad concepts
- A portfolio or case studies of campaigns you have scaled with measurable results
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