Senior Manager – Growth, Strategic Partnerships & Public Relations - Lahore

Required Experience: Minimum 10 years

Type: Full-time

Reports to: Chief Executive Officer

About The Role

At Mohsyn, we're building a dependable support system for overseas Pakistanis and their loved ones back home.

Our ambition is to make Mohsyn the first name that comes to mind whenever someone living abroad needs trusted support for their family in Pakistan.

To get there, we need someone who can turn that vision into meaningful, measurable growth.

We're looking for a Senior Manager – Growth, Strategic Partnerships & Public Relations to lead our customer acquisition initiatives, build high-impact digital and strategic partnerships, generate qualified leads, and strengthen Mohsyn's brand presence across international markets.

This isn't a conventional PR or communications role.

We're looking for a commercially minded growth leader who understands how to build acquisition channels, create demand, forge revenue-generating partnerships, and convert brand visibility into business opportunities.

You'll work closely with the CEO and cross-functional teams to develop and execute growth strategies targeting overseas Pakistani communities, particularly in markets such as North America, the UK, and the Middle East.

The ideal candidate combines growth marketing expertise, a strong partnership-building track record, commercial acumen, and excellent communication skills.

Someone who can think strategically, open doors independently, and take ownership of measurable business outcomes.

What You'll Do

Growth Strategy & Lead Generation

• Develop and execute Mohsyn's growth and customer acquisition strategy across priority international markets.
• Identify, test, and scale effective lead-generation channels targeting overseas Pakistanis.
• Design and execute integrated acquisition campaigns across digital, referral, community, and partnership channels.
• Build and optimise lead-generation funnels, from initial awareness and interest through to qualified leads and customer onboarding.
• Work closely with Marketing and Client Onboarding teams to improve lead quality, conversion rates, and acquisition efficiency.
• Establish growth targets, monitor performance, and continuously optimise initiatives based on data and commercial outcomes.
• Identify new customer segments, geographic markets, and acquisition opportunities.
  
  
  

Digital & Strategic Partnerships

• Identify, approach, negotiate, and establish partnerships that create measurable customer acquisition and revenue opportunities.
• Build relationships with digital platforms, overseas Pakistani communities, diaspora networks, professional associations, fintech companies, remittance platforms, and other relevant businesses.
• Develop co-marketing initiatives, referral programmes, affiliate arrangements, and other partnership-led acquisition models.
• Explore strategic alliances with organisations serving overseas Pakistanis and their families.
• Own the partnership lifecycle, from prospecting and pitching through negotiation, activation, and performance management.
• Ensure partnerships translate into tangible outcomes, including qualified leads, customer conversions, and business growth.
• Maintain a strong pipeline of prospective partners and identify opportunities to expand successful relationships.
  
  
  

Public Relations & Brand Positioning

• Develop and execute Mohsyn's public relations strategy to strengthen brand awareness, trust, and credibility.
• Build relationships with journalists, media houses, digital publications, influencers, and relevant industry stakeholders.
• Secure meaningful media coverage, interviews, features, and brand-building opportunities across relevant markets.
• Position Mohsyn and its leadership as credible voices in overseas Pakistani welfare, elderly care, and family support services.
• Develop compelling brand narratives, corporate announcements, press releases, and thought-leadership content.
• Identify PR opportunities that directly support customer acquisition, market expansion, and partnership development.
• Manage sensitive communications and protect Mohsyn's brand reputation.
  
  
  

Digital Growth & Campaign Execution

• Collaborate with the Marketing team to develop targeted campaigns across digital platforms.
• Guide content and campaign strategies that resonate with overseas Pakistani audiences.
• Identify opportunities involving influencers, content creators, community leaders, and digital media partners.
• Drive landing-page, campaign, and lead-funnel optimisation in coordination with relevant teams.
• Evaluate campaign performance through lead generation, conversion, acquisition costs, and commercial impact.
• Experiment with new digital channels, growth tools, and AI-enabled marketing approaches to improve acquisition efficiency.
  
  
  

Stakeholder Management & Leadership

• Work closely with the CEO to translate business priorities into actionable growth and partnership initiatives.
• Coordinate with Growth Marketing, Client Onboarding, Operations, and other teams to ensure alignment between customer acquisition and service delivery.
• Manage external agencies, media partners, consultants, and strategic collaborators where required.
• Establish clear performance targets, reporting mechanisms, and accountability for growth and partnership initiatives.
• Provide regular updates on acquisition performance, partnership pipelines, campaign outcomes, and growth opportunities.
• Mentor and guide relevant team members while building a culture of ownership, experimentation, and measurable results.
  
  
  

What We're Looking For

Must Have

• Minimum 10 years of relevant professional experience, with substantial exposure to growth, business development, strategic partnerships, digital marketing, or related commercial functions.
• Proven track record of generating qualified leads, acquiring customers, and delivering measurable business growth.
• Demonstrated experience building and managing strategic partnerships, particularly digital or channel partnerships.
• Strong understanding of customer acquisition funnels, digital growth strategies, and conversion optimisation.
• Experience developing and executing market-entry, customer acquisition, or business expansion initiatives.
• Strong commercial acumen with the ability to evaluate opportunities based on revenue potential, acquisition costs, and return on investment.
• Excellent networking, negotiation, presentation, and stakeholder-management skills.
• Exceptional written and verbal English communication skills.
• Ability to independently develop strategies and translate them into executable plans.
• Strong analytical and performance-management capabilities.
• Experience managing cross-functional initiatives and working closely with senior leadership.
  
  
  

Nice to Have

• Experience targeting overseas Pakistani or South Asian diaspora markets.
• Established networks across the UK, North America, or GCC markets.
• Experience developing partnerships with fintech, remittance, healthcare, insurance, lifestyle, or diaspora-focused platforms.
• Previous experience in consumer services, healthcare, technology, startups, or subscription-based businesses.
• Existing media relationships and experience managing PR initiatives.
• Experience with affiliate marketing, referral programmes, influencer partnerships, and community-led growth.
• Familiarity with CRM platforms, marketing automation, growth analytics, and AI-powered marketing tools.
• Experience managing growth or partnership teams.
  
  
  

Education

Bachelor's degree in Business Administration, Marketing, Communications, or a related discipline.

An MBA or relevant postgraduate qualification would be an advantage.

More importantly, we're looking for a demonstrated history of building partnerships, generating demand, and delivering measurable commercial results.

The Kind of Person Who'll Thrive Here

Commercially sharp. Well-connected. Persuasive. Strategic. Resourceful. Growth-obsessed. Execution-focused.

You're someone who sees an opportunity where others see a conversation.

You don't measure success by the number of meetings you've attended, partnerships you've announced, or press releases you've published.

You measure it by what those activities actually deliver.

How many qualified leads did we generate? How many customers did we acquire? Which partnerships converted? What can we scale?

You enjoy opening doors, building relationships, pitching ideas, and turning conversations into meaningful business opportunities.

You're equally comfortable engaging with senior executives, digital platform owners, journalists, community leaders, and prospective commercial partners.

You understand the importance of brand credibility, but you also recognise that visibility without commercial impact isn't enough.

Most importantly, you take ownership.

You don't wait for opportunities to come to you. You go out and create them.

What Success Looks Like

Within your first 12 months, we'd expect you to:

• Establish and execute a clearly defined growth and customer acquisition strategy.
• Build a consistent pipeline of qualified leads from priority international markets.
• Develop and activate strategic partnerships that contribute directly to customer acquisition.
• Establish measurable acquisition and conversion targets across growth channels.
• Improve lead quality, funnel conversion, and customer acquisition efficiency.
• Expand Mohsyn's presence within relevant overseas Pakistani communities and digital ecosystems.
• Secure meaningful media coverage and thought-leadership opportunities that strengthen brand credibility.
• Build a structured partnership pipeline with clear commercial targets and performance tracking.
• Demonstrate measurable business growth attributable to partnerships, campaigns, and PR-led initiatives.
  
  
  

Why Join Us

At Mohsyn, we hire the best — and then trust them to do what they do best. No micromanagement, no unnecessary layers. Just ownership, autonomy, and the freedom to make an impact.

Millions of Pakistanis live abroad, building lives and careers thousands of miles away from home.

But while their lives may have moved overseas, many of their biggest responsibilities remain in Pakistan.

Their parents. Their families. Their homes.

Mohsyn exists to bridge that distance.

And in this role, you'll have the opportunity to take that promise to thousands of families who may not yet know that a dependable support system exists for them back home.

You'll help build the relationships, partnerships, and growth channels that connect overseas Pakistanis with services that can genuinely make their lives easier.

This is an opportunity to build growth engines, shape a brand, open new markets, and directly influence the commercial trajectory of a purpose-driven business.

You'll have the autonomy to experiment, the opportunity to work closely with leadership, and the responsibility to turn ambitious ideas into measurable results.

We believe exceptional people do exceptional work when they feel trusted, supported, heard, and excited about where they work.

That's the kind of team we're building at Mohsyn: collaborative, curious, low on ego, big on ownership, and high on impact.