Senior Sales Manager

About The Role

The Senior Sales Manager owns end-to-end performance of the Warm Outreach conversion engine, the single largest driver of departmental revenue. This role carries full accountability for hitting monthly conversion targets, protecting vendor retention through call-quality and refund reduction, running an efficient, fully staffed operation across all U.S. time zones, and maintaining a tight feedback loop with Lead Generation to keep upstream lead quality high. This is a leadership role that blends hands-on daily performance management with strategic ownership of vendor relationships, cross-functional coordination, and team development.

Key Responsibilities

Conversion Delivery & Revenue Ownership

• Own and deliver the monthly Warm Outreach conversion target, representing the substantial majority of total departmental conversions
• Maintain agreed conversion rate benchmarks across all major software categories
• Monitor daily performance and implement same-week corrective actions to address any shortfalls
• Ensure balanced, consistent conversion delivery throughout the month to support vendor budget utilization
  
  

Conversion Quality & Vendor Retention

• Drive SDR call quality improvement through structured coaching plans delivered in partnership with the Training team
• Own reduction of vendor refunds and churn attributable to Warm Outreach call quality issues
• Ensure recurring quality trends are systematically addressed through coaching, refresher sessions, and process improvement
• Provide direct oversight of the Manager – Enterprise Value & Enablement's refund root-cause analysis, recalibration briefs, and Tier 1 enterprise retention work, ensuring findings are acted upon and translate into measurable results
  
  

Operational Efficiency & Coverage

• Ensure 100% timely review, veto, or escalation of QA verification errors impacting conversions
• Minimize lead wastage by ensuring corrected/rejected leads are reprocessed without delay
• Maintain complete Warm Outreach staffing coverage across all U.S. time zones (Eastern through Pacific), weekdays and weekends
• Proactively monitor staffing and schedules to eliminate coverage gaps before they affect delivery
  
  

Cross-Functional Execution

• Conduct recurring performance reviews with Lead Generation Channel Leads
• Design and implement initiatives to maintain agreed lead-to-conversion rates across all major channels
• Identify upstream lead quality issues early and drive corrective action jointly with Lead Generation
• Share weekly conversion and quality insights to continuously improve lead quality at the source
  
  

People Leadership

• Manage and develop a team of Assistant Managers and, through them, Team Leaders and SDRs
• Build and maintain OKR frameworks that cascade cleanly from this role down through AM and TL layers
• Identify hiring needs, support recruitment, and structure team growth in line with departmental scale
• Maintain oversight of a specialized, parallel Enterprise Value & Enablement function reporting directly into this role
  
  

Requirements

• 7+ years in a senior sales, business development, or client fulfillment leadership role, ideally within B2B SaaS, lead generation, or software marketplace environments
• Demonstrated experience managing multi-layer teams (Team Leads/SDRs) at scale
• Strong track record of hitting revenue/conversion targets while improving quality metrics simultaneously
• Comfort with data-driven performance management, CRM systems, reporting tools, and KPI frameworks
• Proven cross-functional collaboration skills, particularly with Lead Generation, QA, and Training functions
• Experience building or refining OKR structures and cascading them across reporting layers is a strong plus
  
  

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.