SEO & Generative Search (GEO) Specialist

We are building a rapidly growing US-based mobile application focused on neighborhood connectivity, local discovery, and community engagement. As we expand across multiple US markets, we are looking for a data-driven SEO & Generative Search (GEO) Specialist to help increase our visibility across both traditional search engines and emerging AI-powered search platforms.

You will join a growing in-house marketing team consisting of Social Media, Content & Analytics, and AI Video Production specialists. This is an exciting opportunity for someone with strong SEO expertise and a keen interest in the future of AI-driven search and content discovery.

• Develop and execute SEO strategies to improve organic visibility and rankings across target US markets.
• Optimize website content and landing pages for local and neighborhood-specific search intent.
• Conduct keyword research, competitor analysis, and content gap assessments.
• Manage on-page SEO including metadata, internal linking, content optimization, and technical SEO improvements.
• Monitor website performance through Google Search Console, Google Analytics, and other SEO tools.
• Identify backlink opportunities and support authority-building initiatives.

• Improve brand visibility across AI-powered discovery platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Create and optimize structured, authoritative, and AI-friendly content formats.
• Develop FAQ frameworks, knowledge-base content, and location-specific pages that enhance AI search visibility.
• Stay updated with evolving AI search trends and recommend strategies to maintain a competitive advantage.

• Work closely with the Social Media Manager, Content Creator, and AI Video Editor to align search insights with content strategy.
• Translate high-performing keywords and search trends into engaging content ideas.
• Provide support for social media publishing, scheduling, and community engagement when required.

• 2–4 years of hands-on experience in SEO and Digital Marketing.
• Experience working with US-focused brands, startups, SaaS, or mobile applications is highly preferred.

• Strong understanding of on-page, off-page, technical, and local SEO.
• Proficiency with Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, or similar tools.
• Understanding of structured data, content optimization, and search intent mapping.
• Familiarity with Google Business Profile optimization is a plus.

• Understanding of how AI-powered search and Large Language Models (LLMs) discover and reference information.
• Curiosity and willingness to experiment with emerging GEO strategies and AI search trends.

• Excellent written and verbal English communication skills.
• Strong analytical thinking and problem-solving abilities.
• Self-motivated, proactive, and comfortable working in a fast-paced startup environment.
• Passion for technology, AI tools, and digital growth.

• Growth in organic traffic and keyword rankings.
• Increased visibility across AI-powered search platforms.
• Improvement in local search impressions and conversions.
• Growth in website engagement and user acquisition metrics.
• Contribution to overall marketing and content performance.

• Competitive salary based on experience and skill set.
• A premium and accessible workspace in the heart of Johar Town, Lahore.
• Opportunity to work on a high-growth US technology product.
• Exposure to cutting-edge AI marketing and search technologies.
• Collaborative, innovative, and fast-paced startup culture.
• Strong learning and career growth opportunities.

Full Time (Onsite - Full Time)

Location: KaizenHub, Block H 2, 284 Abdul Haque Rd, Commercial Area Phase 2 Johar Town, Lahore, 54770