Social Media Manager (B2B)

About Us

vFairs is an all-in-one event management platform and Gartner Magic Quadrant Leader helping event planners power conferences, trade shows, and corporate events with in-person, hybrid, and virtual solutions. Our platform includes event registration, on-site badge printing, mobile apps, and more, managing the entire event lifecycle from planning through analytics. Rated 4.9/5 for customer support and recognized as a top platform on G2, we're known for robust technology and customer service that goes the extra mile. vFairs has a transparent, fast-paced, and collaborative culture, with geographically distributed teams united by strong processes and the autonomy to drive solutions forward.

About The Role

vFairs is looking for a creative, strategic, and data-driven Social Media Manager to own our brand presence across platforms — led by LinkedIn, and extending across Instagram, Facebook, X, TikTok, and YouTube. This is not a scheduling role. You will be expected to drive measurable demand, build a genuine community of event professionals, and bring ideas to the table.

You will also play a key role in shaping the online voice of our CEO — helping him build thought leadership and position vFairs as the go-to event technology brand in the B2B space.

What you’ll own

• Social content ownership
• Own day-to-day posting, scheduling, and performance tracking across all social platforms
• Maintain a consistent brand voice across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube
• Build and lock a strategic content calendar at least two weeks in advance, aligned with campaigns, launches, and industry moments
• Proactively plan around special days, awareness moments, and cultural events relevant to our audience
• Repurpose long-form content (podcasts, blogs, videos) into snackable social assets
• Collaborate with design, product, and content teams to keep messaging and visuals aligned
• Performance and reporting
• Own social media metrics and come to every review meeting prepared with current data and your own analysis
• Identify what’s working, what isn’t, and proactively recommend changes
• Tier 1 audience growth and outbound engagement
• Run an ongoing outbound engagement programme to build vFairs’ presence among ICP-fit professionals
• Engage with relevant industry profiles, influencers, and partners to grow a genuine community around the brand
• Monitor and respond to comments, DMs, and mentions across platforms in a timely manner
• CEO thought leadership
• Create and ghostwrite strategic LinkedIn content for the CEO that builds credibility and brand visibility in the B2B events space
• Align executive content with broader marketing initiatives and demand generation goals
• Campaign ideation and execution
• Proactively bring forward campaign ideas for product launches, industry events, awareness moments, and company milestones
• Develop and execute social media campaigns end-to-end, from concept through to post-launch content
• Support demand generation by amplifying campaigns through relevant social content and storytelling
• Draft and promote award nominations and event-related announcements across platforms
• Podcast and long-form content promotion
• Promote podcast episodes across social through a multi-format content arc — video bytes, carousels, pull quotes, infographics, and teasers
• Assist with guest outreach and communications for the vFairs EpicEvents podcast
  
  

Requirements

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3-5 years of B2B social media management experience, preferably in SaaS or event tech

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Proven track record of hitting measurable social media targets — not just managing accounts

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Strong understanding of LinkedIn as a demand generation and thought leadership platform

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Confident working with performance data independently — you analyse your own results and adapt without being told to

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Experience running outbound engagement strategies to grow the audience

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Ability to ghostwrite for executive-level personal brands with accuracy and authenticity

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Proactive campaign thinker — you bring ideas before being asked and own them end-to-end

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Organised and self-directed — you manage the content calendar independently

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Familiarity with scheduling and analytics tools (HubSpot, LinkedIn Analytics, etc.)

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Bonus: light graphic design skills or familiarity with aesthetics and/or tools