Amazon PPC Manager

Location: DHA Phase 8, Lahore (On-site)

Timings: 2pm-11pm, Monday-Friday

About SwiftStart

SwiftStart is a global Amazon Growth agency that partners with high-growth consumer brands to position their brand for global expansion and rapid marketplace success. At SwiftStart, we are fixated on building the next generation of legendary brands and the people who will lead them.

To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone. They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

1. We Set The Standard
2. We Exist To Drive Incremental Value For Our Clients
3. We Create an Environment of Mutual Respect, Accountability and Shared Excellence.

For us to continue to build on our success, we are focused on developing our team both inside and outside the office, with the understanding that as we grow, you grow. Our team fosters a collaborative environment where we drive results, optimize our efforts, and achieve amazing things, and we have fun along the way!

SwiftStart is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity. 

Role: Amazon PPC Manager

We are seeking a talented and experienced PPC Manager to join our Amazon-affiliated company. As the PPC Manager, you will be responsible for managing and optimizing paid ad campaigns to drive revenue, and profitability. The successful candidate will have a deep understanding of Amazon's advertising platform, the ability to analyze and interpret data to make informed decisions and drive their team's strategy.

Job Responsibilities

• Responsible for building the Amazon advertising system, optimizing the ad structure, managing various ad campaigns on the platform, monitoring ad performance, and improving conversion rates.
• Analyze advertising reports, produce performance reports, provide data reports and optimization suggestions, establish data analysis models, and build a data analysis system.
• Based on overall sales targets and product sales goals, formulate advertising budgets and strategies, reasonably allocate budgets for different types of ads within the target range, conduct in-depth research on CPC (Cost Per Click) advertising mechanisms, master bidding mechanisms, and build a comprehensive multi-dimensional traffic matrix within the platform.
• Manage and optimize paid search campaigns on Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Conduct keyword research and analysis to identify new opportunities for growth and expansion
• Analyze campaign performance data and make data-driven decisions to improve campaign performance and ROI
• Collaborate with cross-functional teams to develop and implement effective strategies to drive more revenue, and profitability
• Monitor and report on campaign performance metrics, including impressions, clicks, conversions, and cost-per-click
• Stay up-to-date with Amazon's advertising platform and industry trends and implement best practices as appropriate
• Identify and troubleshoot technical issues related to Amazon's advertising platform
• Drive strategy and guide team members as well as conduct quality checks on the team's output

Job Requirements 

• Bachelor's degree
• Experience in managing paid ad campaigns on Amazon's advertising platform
• Strong understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display
• Proven track record of driving revenue, and profitability through paid ad campaigns
• Proficient in Excel with strong analytical skills and ability to interpret data to drive campaign optimization
• Excellent written and verbal communication skills with the ability to work collaboratively with cross-functional teams
• Strong attention to detail and ability to manage multiple client accounts
• Experience with other advertising platforms, such as Google Ads, is a plus