Consumer Insights Manager

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.

Come be a part of this journey!

Seniority Level: Experienced Professional

Function: Marketing – Insights, Analytics & Agile

Location: Lahore

Reports to: SP&I Lead (PK HUB)

Reporting Level: Individual Contributor

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?

The Consumer Insights Manager will be a key role supporting the South DRBU/Malaysia Insights team in performing consumer, customer and competitor insights and foresights with a primary focus on Combustibles. The role, will effectively handle external research agencies, ensuring compliance to best practices and standards of predefined methodology to product agile, high value & actionable insights.

The Consumer Insights Manager will furthermore provide critical support in delivering rapid & impactful insights mining & analysis utilising innovative ways to aid business decision making to drive scale in our brands and protect the heartland base of our portfolio.

WHAT YOU WILL BE ACCOUNTABLE FOR

• Bring the consumer perspective to marketing decision making by executing analysis and research activities (qualitative & quantitative) to provide insights and recommendations
• Scope and gather context from end market in collaboration with Malaysia Insights team to develop optimal research/analysis approaches catering to business need for time & cost efficiency
• Identify ideal methodology and provide oversight on the data collection process, analytic work plan and narrative framework to ensure actional insights are generated to support business needs
• Manage external agencies for the execution of consumer research projects and syndicated studies ensuring on-time - in full delivery of outputs at defined quality standard that deliver to initial scope and business objectives
• End-to-end management of research projects as required (including questionnaire design, programming, execution)
• Effectively manage stringent project timelines for a fast paced business environment
• Translate data & information into impactful insights & foresights and convey analysis and recommendations via presentations and written reports to internal stakeholders
• Generate critical consumer insights via aggregation and synthesis of multiple studies and data sources conducted over a period of time
• Identify and propose improvement opportunities in current process to enhance the effectiveness of the generation of consumer, customer & competitor insights.
• Continuously strive to improve current tools and methodologies to improve analysis of information.

EXPERIENCE, SKILLS, KNOWLEDGE

Experience Required

• Degree in Marketing, Business Administration, Social Sciences, Analytics or related field.
• At least 6 years prior experience within a similar role – market research / consumer insights
• Experienced in managing and executing a range of qualitative and quantitative research
• Advanced understanding of research methodologies and solid analytic skills including: ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
• Strong analytic skills & critical/creative thinking skills
• Advanced Microsoft Office Skills (PowerPoint / Excel)
• Project management experience and strong capability of managing and prioritising a number of competing task for different stakeholders
• Proficiency in English, possessing strong communication skills
• Exceptional storytelling skills with the ability to present information in a simple and compelling format that has practical application

BENEFICIAL

• Delivering in ambiguous & dynamic situations as a part of a global multi-functional team by building partnerships & working diplomatically
• Drives innovation & knowledge sharing

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

Come bring your difference!