Deputy Manager Visual Content

Our employees are our company's greatest asset - they are our real competitive advantage. We possesse immense power of innovation, immagination and a desire to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.

Job Purpose

This role drives KE’s visual content strategy across digital platforms by integrating design thinking, innovation, and cutting-edge animations into everyday content. The incumbent leads KE’s in-house creative function, enabling high-impact visual storytelling without agency dependency. This position is critical for developing original content, supporting campaigns, enhancing brand presence, and producing quick-turnaround visuals including for crisis, on-ground events, and digital-first initiatives.

Job Responsibilities

• Visual Content Strategy & Execution
• Scale and evolve KE’s design direction across platforms using current trends, animation, and motion graphics.
• Inculcate design thinking in campaign planning and content ideation.
• Ensure brand consistency across visual outputs for social, internal comms, PR and media.
• Content Creation & Editing
• Plan, shoot, and edit vertical/mobile-first content using online tools.
• Support on-ground activations and events with real-time content development.
• Deliver timely static and animated content for campaigns, digital media, and crisis communication.
• YouTube & Instagram Strategy
• Lead content planning for KE’s YouTube (e.g., “How to” videos) and Instagram (e.g., visuals of Karachi, IGTV, reels).
• Produce 6+ YouTube videos annually and 15+ Instagram-first creative assets to boost organic engagement.
• DVC Ideation & Oversight
• Lead creative ideation and storyboarding for Digital Video Campaigns (DVCs).
• Manage execution in partnership with digital production houses/agencies.
• Internal Stakeholder Support
• Collaborate with Media, Internal Communications, and Brand teams for visual content requirements.
• Ensure timely and impactful delivery aligned with campaign goals.
• Innovation & Tools
• Stay updated on AI-driven design tools (e.g., Midjourney), UI/UX platforms (e.g., Figma), and new animation techniques.
• Introduce new tools and formats to improve visual efficiency and creative output.
• Team Growth & Training
• Mentor junior creative team members and prepare them for expanded roles.
• Develop internal capacity to transition from execution to strategic agency/creative oversight.
• Compliance & Safety
• Adhere to KE’s HSEQ policies and ensure alignment in all creative execution.
  
  

Education & Experience

• Bachelor’s in Marketing, Design, or related field.
• 3-5 years of relevant experience in a creative agency or in-house digital team.
• Proficiency in design tools for both static and motion graphics is essential.
• Strong understanding of digital trends, platform-specific design, and content innovation.
  
  

KE provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.