Deputy Manager - Visual Content

Our employees are our company's greatest asset - they are our real competitive advantage. We possesse immense power of innovation, immagination and a desire to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.

Purpose

The main purpose of this role is to develop and ensure consistency in design and concept of KE’s digital activities. The role is crucial for running an in-house design unit which develops daily content for social media and provides design support to internal departments as well. DM – Creative/Digital Media also develops design theme and key visuals prior to campaign launch.

Addition of this role has made KE’s digital unit operate without the need for an external agency. This has helped the department save on retainership costs and also has become more efficient by timely developing content for releases.

Required Education & Experience

Minimum Bachelors (Marketing), 1 to 2 years of relevant experience with sound knowledge of design software for static and motion graphics. The incumbent should have worked in either a creative agency or an inhouse department. The resource is required to develop design strategy before executing the content him/herself.

AREAS OF RESPONSIBILITY

1 Digital Media Design Development - To maintain and ensure latest creative design trends across digital media platforms & channel development of YouTube with animated videos

i. Design adaptations according to the relevant digital platform

ii. Interactive content development.

iii. Creative assets for media & advertising

iv. Assist in content development for Conventional Media, Internal comms and any other internal requirements

v. Crisis Support through content development and live feed development and release.

vi. Support in developing a creative Digital PR campaign

2 Assist in Content Creation for other departments - To provide design support to Media, Internal Comms and Brands when need arises.

 Video content & Static content to be developed as per brand guidelines for internal department to support in content creation

3 YouTube Channel Development- To develop relevant content strategy for YouTube around the “how to?” video concept in order to attract traffic to KE’s YouTube channel. Aim for 6 videos at least within a year

• How to download bill
• How to apply for NC
• How to Pay KE’s Bill
• How to avail discount
  
  

4 Instagram Channel Development - To develop Instagram specific content strategy which will attract organic traffic on the social channels.

The activity will also build a directory of pictures, videos and gifs which KE can use on its various collaterals

 At least 15 Instagram specific posts to be developed around showing Karachi through pictures, gifs, boomerangs, time-lapses, drone shots & IGTV videos.

5 DVC Project - To develop concept and ideation for a DVC concept and have it executed through a digital agency.

 The Digital Video can be on Energy Conservation, KE Live App, Theft, Load Shedding, Safety Hazard, Bill Payment or any other similar topic.

• To be able to shoot vertical, mobile-only content and edit using online softwares for immediate digital release.
• Have an understanding of up-coming design technologies for digital creative development such as AI softwares like Midjourney, Figma for wesbite/app etc.
  
  

8 Training- Get & give trainings to expand the horizon

 Development and training of new resource to fully handle creative tasks. Also the reporting resource should expand his role from a designer into management/agency handling roles

9 HSEQ - Compliance of HSEQ policies and guidelines

• Will follow & promote to compliance to the gridlines defined by the company
  
  

KE provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.