Digital & Media Lead Foods

Unilever is currently hiring for Digital & Media Lead Foods

Function: Media

Work Level:  WL1

Reports to: Foods Marketing Lead Pakistan & Commercial Lead Bangladesh

Scope: Local

Location: Karachi Head Office

Terms & Conditions: Full Time

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Category Introduction

With its large consumer base and 85% + market share, Foods Pakistan is the biggest market in PTAB region and holds clear strategic importance for the region. Pakistan business is approximately +€90m and commands the market leadership position in mini meals with diverse offering for young adults along with a strong condiments and cooking aids portfolio. The overall business operates with 2 global power brands (Knorr, Hellmann’s) as well as local jewels (Rafhan).

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are collaborative and want to drive Media Planning in different markets, then this role is just for you!

What Will Your Main Responsibilities Be

• Be the business partner for the different internal stakeholders to drive holistic planning and media.
• Design Foods Pakistan media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
• Manage media activation based on marketing plan/ activity calendar incl. mobilizing/coordinating digital hub channel specialists to deploy locally
• Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
• Work with the agencies / external partners to bring to media plan execution to life
• Maximize efficiencies via value extractions with external partners / agencies for BU /market
  
  

Drive Best in class Holistic Media Planning and execution.

• Drive holistic media planning and budgeting process that is in line with the brand JTBD and shopper JTBD
• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the market that fully leverage data and insights to target media effectively, that are accountable for building brand power.
• Lead the external media agenda and will include relationships throughout the industry both with traditional media players and digital players eg: Facebook, Google.
• Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) search and performance marketing.
• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected TV, live streaming, social commerce, podcasts, DTC etc
• Strong partnership with media agency to deliver best in class resources. Demonstrate accountability for you and agency partner to drive campaign performance specific to media, rooted in data
• Oversight of media rate cards as well as accountable measures such as brand safety, viewability, fraud
• Stewardship and sharing of media performance with key UL stakeholders.
  
  

What You Need To Succeed

Experiences & Qualifications

• Bachelor’s degree
• Cutting edge understanding of media and brand communication landscape.
• Holistic brand communication management experience at a large brand or cross-brand leadership experience at an agency.
• Advertising/Media budget management experience.
• Experience in driving change and embedding innovation in the business.
• Experience in handling complex stakeholders across matrixed organizations.
• Experience in data driven marketing and performance/ecommerce.
• Exposure to disciplines as such as CRM, Mar-Tech and Ad-Tech platform management
  
  

Skills

• Ability to advice on all thing’s media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way.
• Collaboration skills that encourage multi-stakeholder projects to thrive
• A pioneer spirit to drive and embed innovation into our media and data strategies and plans.
• Problem solving mindset, able to work with agility and adapt to a changing media and market conditions.  
• Strong analytical skills to define, interpret and respond to data insights.
• Outstanding communication skills to focus stakeholders and embed best practices.
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.