Influencer Partnership Coordinator

Role Overview: The Influencer Partnership Coordinator is responsible for building and managing relationships with content creators (affiliates) on TikTok Shop to generate a steady flow of sales-driving videos. They act as the bridge between the brand and affiliate creators, ensuring the right partners are recruited, onboarded, supported, and motivated to consistently post high-quality content.

Core Responsibilities:

Influencer Recruitment

- Identify and reach out to potential creators through TikTok Affiliate Center, open collaborations, and direct outreach.

- Approve and onboard influencers who request samples.

- Test different outreach templates and communication flows to maximize response rates.

Relationship Management

- Communicate daily with influencers through DMs.

- Answer questions, resolve issues, and ensure influencers feel supported.

- Build long-term relationships by encouraging repeat content and offering incentives.

Pipeline Tracking & Reporting

- Maintain up-to-date trackers for outreach, approvals, samples shipped, and content posted.

- Collect ad codes from affiliates for use in campaigns.

- Report weekly on influencer funnel performance (outreach → approvals → content → GMV impact).

Performance Optimization

- Monitor which influencers and content angles perform best.

- Funnel top-performing influencers into community or paid collaborations.

- Suggest improvements in commission rates, incentives, or messaging.

Collaboration with Team

- Work closely with Project Managers to align on campaign goals.

- Coordinate with Community Managers to move influencers into Discord for nurturing.

- Share winning creators and content angles with the Paid influencers and Ads teams.

You don’t need TikTok Shop experience — we’ll train you on that. What matters are the transferable skills:

Communication: Can you write clear, friendly messages and build quick rapport?

Organization: Can you manage lots of conversations and keep trackers updated?

Persistence: Are you okay with rejection/low reply rates and still consistent?

Pattern Spotting: Do you notice what’s working vs not, and adjust?

Adaptability: Are you curious and open to testing new approaches?

If you naturally enjoy talking to people, staying organized, and experimenting until something works, you’re a strong fit. Please use the form below to apply!