Marketing Planning Executive

BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco has an exciting opportunity for a Marketing Planning Executive in Pakistan.

Are you passionate about driving business decisions with data-driven insights and performance analysis? We’re seeking an innovative and analytical professional to play a pivotal role in delivering impactful insights and performance tracking for our region. Collaborating with diverse teams across clusters, you will craft strategies that resonate across marketing, finance, and supply chain functions. This position offers minimal travel and the opportunity to make a meaningful impact in a dynamic and inclusive environment that values collaboration, innovation, and personal growth.

Your key responsibilities will include:

• Deliver timely, accurate reports on market performance, including share, volume, and industry metrics.
• Develop comprehensive tools and models to analyze market trends and performance data effectively.
• Collaborate with cluster planning teams to provide quality inputs for industry and volume forecasting during monthly IBPM processes.
• Review volume scenarios and building blocks for NPI initiatives and market-specific plans, aligning with service agreements.
• Manage monthly MOPE changes and derive actionable insights for key forums and stakeholders.
• Support DRBU with R2 analysis and consolidate narratives across various clusters for strategic insights.
• Assist in delivering one-off strategic meetings, including category submissions and industry outlooks.
• Facilitate collaboration and information exchange between clusters and the DRBU to ensure seamless communication.

What are we looking for?

• 3-4 years in marketing planning, insights, or related roles, with demonstrated success in data-driven decision-making.
• Demonstrate business planning acumen and the ability to translate business needs into data-driven requirements.
• Exhibit proficiency in building forecasting and tracking models tailored to business demands.
• Deep understanding of key financial metrics, including revenue and profit, to drive impactful analysis.
• Advanced proficiency in Excel and PowerPoint, with knowledge of SAP considered a plus.
• Prove the ability to manage multiple projects across diverse teams and departments.
• Skilled in forecasting techniques, competitor analysis, and marketing planning processes.
• A degree or equivalent experience in Business Analytics, Statistics, Marketing, or a related field, with a strong dedication to continuous learning.

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.