Media Buyer

Mint Source


Date: 6 days ago
City: Lahore
Contract type: Full time
Remote

Job Title: Media Buyer

Location: Remote

Employment Type: Full-time

Working Hours: PST

Industry: Digital Marketing / Paid Media


Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.


Role Overview:

Mint Source is seeking a data-driven and detail-oriented Media Buyer to support the execution and optimization of paid social campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter/X, and Snapchat. The ideal candidate will have 3 years of hands-on experience in paid media, strong analytical skills, and a collaborative mindset. You’ll work alongside a creative and media buying team to drive performance for DTC and eCommerce brands globally.


What You’ll Do:

  • Assist in the setup, QA, and day-to-day management of paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, and Twitter/X.
  • Ensure campaigns are launched accurately and on schedule, following naming conventions and platform best practices.
  • Monitor daily performance and suggest optimizations to improve KPIs like CTR, CPC, CPA, and ROAS.
  • Collaborate with the creative team to ideate, brief, and review ad creatives tailored for platform-specific formats.
  • Apply performance frameworks such as hook–value–CTA and iterate based on performance data and Motion insights
  • Conduct audience research and assist in implementing custom audiences, lookalikes, and TOF/MOF/BOF targeting strategies.
  • Regularly test and refine segmentation for better personalization and performance.
  • Generate weekly and monthly campaign performance reports using Google Sheets, Pitch, or Triple Whale.
  • Provide actionable insights, surface trends, and contribute to post-campaign wrap-ups and strategy recaps.
  • Track outstanding tasks in Asana, ensuring deadlines are met and all project components (launches, reports, optimizations) are communicated with clients and internal teams via Slack.


What We’re Looking For:

  • 3 years of experience in paid media buying, ideally in DTC or eCommerce.
  • Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Ads, Twitter/X Ads, and Snapchat Ads.
  • Strong understanding of paid media KPIs: CTR, CPC, CPA, ROAS, CVR.
  • Familiarity with A/B testing, creative testing, and budget pacing strategies.
  • Analytical mindset with ability to generate and interpret reports.
  • Proficient in Google Sheets, Slack, Asana, and Pitch.
  • Strong communication skills in English (written and verbal).
  • Able to manage multiple tasks, prioritize under pressure, and work independently.
  • Attention to detail, proactive mindset, and eagerness to learn emerging tools (e.g., Triple Whale, Motion).


Key Performance Metrics (KPIs):

  • Turnaround Time on Assigned Tasks:
  • Target: 90% of tasks completed on or before the deadline with minimal follow-up.
  • Tracked via Asana completion data.
  • Campaign Execution Accuracy & QA Pass Rate:
  • Target: 95% execution accuracy across campaign builds and edits.
  • Errors tracked by internal QA and review logs.
  • Proactive Performance Optimization & Initiative Score:
  • Target: 2–4 weekly proactive optimizations with rationale and performance impact.
  • Measured via team feedback and strategy sync participation.


What You Get:

  • Work in a dynamic, remote-first environment supporting global DTC brands.
  • Opportunity to develop advanced media buying skills vb across platforms and tools.
  • Collaborative team culture focused on innovation, creativity, and performance.
  • Paid time off
  • Clear structure for growth and professional development.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Data Engineer

TenX, Lahore
9 hours ago
JOB SUMMARY: Data Engineers are responsible for designing and creating the data warehouse and all related extraction, transformation, and load of data functions. He should be able to analyze and digest what a business wants to accomplish with its data and design the best possible ETL/BI process around those goals.DESCRIPTION: Data Warehouse /ETLParticipates in developing the Data Models and Data...

Junior Recruiter

WADIC, Lahore
2 days ago
Please Note: This is an on-site job position. This is a Junior-Medium level position.At Wadic, we’re looking for a Recruiter with full-cycle recruiting experience, from talent sourcing and attracting candidates to interviewing and hiring great employees. Previous experience in the information technology (IT) sector is a plus. We’re seeking someone who’s willing to learn and remain up to date on...

Network Support Engineer

Vision Telecom (Pvt) Ltd, Lahore
3 days ago
Position : Network Support Engineer Functional Area : Computer Networking Location : Lahore , Karachi Minimum Experience : 2+ Years Gender : Male Job Type : FULL TIME Job Shift : First Shift ( Day ) Industry : Telecommunication / ISP Openings : 7 Minimum Education : Bachelor's Degree Title : BSCS, BCS, MCS, MIT or any related certifications will...