Media Buyer

Mint Source


Date: 3 weeks ago
City: Lahore
Contract type: Full time
Remote

Job Title: Media Buyer

Location: Remote

Employment Type: Full-time

Working Hours: PST

Industry: Digital Marketing / Paid Media


Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.


Role Overview:

Mint Source is seeking a data-driven and detail-oriented Media Buyer to support the execution and optimization of paid social campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter/X, and Snapchat. The ideal candidate will have 3 years of hands-on experience in paid media, strong analytical skills, and a collaborative mindset. You’ll work alongside a creative and media buying team to drive performance for DTC and eCommerce brands globally.


What You’ll Do:

  • Assist in the setup, QA, and day-to-day management of paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, and Twitter/X.
  • Ensure campaigns are launched accurately and on schedule, following naming conventions and platform best practices.
  • Monitor daily performance and suggest optimizations to improve KPIs like CTR, CPC, CPA, and ROAS.
  • Collaborate with the creative team to ideate, brief, and review ad creatives tailored for platform-specific formats.
  • Apply performance frameworks such as hook–value–CTA and iterate based on performance data and Motion insights
  • Conduct audience research and assist in implementing custom audiences, lookalikes, and TOF/MOF/BOF targeting strategies.
  • Regularly test and refine segmentation for better personalization and performance.
  • Generate weekly and monthly campaign performance reports using Google Sheets, Pitch, or Triple Whale.
  • Provide actionable insights, surface trends, and contribute to post-campaign wrap-ups and strategy recaps.
  • Track outstanding tasks in Asana, ensuring deadlines are met and all project components (launches, reports, optimizations) are communicated with clients and internal teams via Slack.


What We’re Looking For:

  • 3 years of experience in paid media buying, ideally in DTC or eCommerce.
  • Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Ads, Twitter/X Ads, and Snapchat Ads.
  • Strong understanding of paid media KPIs: CTR, CPC, CPA, ROAS, CVR.
  • Familiarity with A/B testing, creative testing, and budget pacing strategies.
  • Analytical mindset with ability to generate and interpret reports.
  • Proficient in Google Sheets, Slack, Asana, and Pitch.
  • Strong communication skills in English (written and verbal).
  • Able to manage multiple tasks, prioritize under pressure, and work independently.
  • Attention to detail, proactive mindset, and eagerness to learn emerging tools (e.g., Triple Whale, Motion).


Key Performance Metrics (KPIs):

  • Turnaround Time on Assigned Tasks:
  • Target: 90% of tasks completed on or before the deadline with minimal follow-up.
  • Tracked via Asana completion data.
  • Campaign Execution Accuracy & QA Pass Rate:
  • Target: 95% execution accuracy across campaign builds and edits.
  • Errors tracked by internal QA and review logs.
  • Proactive Performance Optimization & Initiative Score:
  • Target: 2–4 weekly proactive optimizations with rationale and performance impact.
  • Measured via team feedback and strategy sync participation.


What You Get:

  • Work in a dynamic, remote-first environment supporting global DTC brands.
  • Opportunity to develop advanced media buying skills vb across platforms and tools.
  • Collaborative team culture focused on innovation, creativity, and performance.
  • Paid time off
  • Clear structure for growth and professional development.

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