Media Buyer

Job Title: Media Buyer

Location: Remote

Employment Type: Full-time

Working Hours: PST

Industry: Digital Marketing / Paid Media

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview:

Mint Source is seeking a data-driven and detail-oriented Media Buyer to support the execution and optimization of paid social campaigns across platforms like Facebook, Instagram, TikTok, LinkedIn, Twitter/X, and Snapchat. The ideal candidate will have 3 years of hands-on experience in paid media, strong analytical skills, and a collaborative mindset. You’ll work alongside a creative and media buying team to drive performance for DTC and eCommerce brands globally.

What You’ll Do:

• Assist in the setup, QA, and day-to-day management of paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, and Twitter/X.
• Ensure campaigns are launched accurately and on schedule, following naming conventions and platform best practices.
• Monitor daily performance and suggest optimizations to improve KPIs like CTR, CPC, CPA, and ROAS.
• Collaborate with the creative team to ideate, brief, and review ad creatives tailored for platform-specific formats.
• Apply performance frameworks such as hook–value–CTA and iterate based on performance data and Motion insights
• Conduct audience research and assist in implementing custom audiences, lookalikes, and TOF/MOF/BOF targeting strategies.
• Regularly test and refine segmentation for better personalization and performance.
• Generate weekly and monthly campaign performance reports using Google Sheets, Pitch, or Triple Whale.
• Provide actionable insights, surface trends, and contribute to post-campaign wrap-ups and strategy recaps.
• Track outstanding tasks in Asana, ensuring deadlines are met and all project components (launches, reports, optimizations) are communicated with clients and internal teams via Slack.

What We’re Looking For:

• 3 years of experience in paid media buying, ideally in DTC or eCommerce.
• Proficiency in Meta Ads Manager, TikTok Ads, LinkedIn Ads, Twitter/X Ads, and Snapchat Ads.
• Strong understanding of paid media KPIs: CTR, CPC, CPA, ROAS, CVR.
• Familiarity with A/B testing, creative testing, and budget pacing strategies.
• Analytical mindset with ability to generate and interpret reports.
• Proficient in Google Sheets, Slack, Asana, and Pitch.
• Strong communication skills in English (written and verbal).
• Able to manage multiple tasks, prioritize under pressure, and work independently.
• Attention to detail, proactive mindset, and eagerness to learn emerging tools (e.g., Triple Whale, Motion).

Key Performance Metrics (KPIs):

• Turnaround Time on Assigned Tasks:
• Target: 90% of tasks completed on or before the deadline with minimal follow-up.
• Tracked via Asana completion data.
• Campaign Execution Accuracy & QA Pass Rate:
• Target: 95% execution accuracy across campaign builds and edits.
• Errors tracked by internal QA and review logs.
• Proactive Performance Optimization & Initiative Score:
• Target: 2–4 weekly proactive optimizations with rationale and performance impact.
• Measured via team feedback and strategy sync participation.

What You Get:

• Work in a dynamic, remote-first environment supporting global DTC brands.
• Opportunity to develop advanced media buying skills vb across platforms and tools.
• Collaborative team culture focused on innovation, creativity, and performance.
• Paid time off
• Clear structure for growth and professional development.