SEO Manager

Software Finder Careers


Date: 3 weeks ago
City: Lahore
Contract type: Full time
About The Role

We are looking for a strategic, technically sound, and hands-on SEO Manager to lead both the on-page and off-page SEO functions. This role will be the end-to-end SEO strategy with a core focus on Topical Authority, Semantic SEO, natural link acquisition, and E-E-A-T optimization.

You will work cross-functionally with content, dev, and outreach teams to build long-term organic growth across multiple domains and verticals.

Key Responsibilities

Leadership & Team Management

  • Manage, mentor, and grow both the on-page and off-page SEO teams.
  • Drive synergy between content, technical SEO, and outreach efforts.
  • Ensure each team delivers against KPIs, timelines, and quality benchmarks.

On-Page SEO Strategy

  • Design and implement data-driven SEO strategies centered on:
  • Topical Authority and Topical Map Creation
  • Semantic SEO and entity-based optimization
  • Internal linking, content clustering, and schema integration
  • Optimize content for search intent, readability, and crawlability.
  • Ensure proper site architecture and technical SEO hygiene.

E-E-A-T Optimization

  • Integrate Experience, Expertise, Authoritativeness, and Trustworthiness into content strategies.
  • Guide the team on building author bios, sourcing credible data, and using expert-driven content.
  • Evaluate site trust signals and suggest improvements (e.g., transparency pages, editorial standards, citations, etc.).
  • Work with writers and editors to improve perception of credibility and topical coverage.

Off-Page SEO & Link Building

  • Lead the link-building strategy focused on:
  • Acquiring natural, editorial, and niche-relevant backlinks
  • Avoiding spammy sources, PBNs, paid link farms, and unnatural anchor patterns
  • Define clear link requirements for the outreach team: target URLs, anchors, domain quality metrics.
  • Evaluate link quality using tools like Ahrefs, SEMrush, Majestic, and Google Search Console.
  • Conduct regular backlink audits and manage the disavow process when needed.

Performance Monitoring & Reporting

  • Track rankings, traffic, and user engagement metrics using GA4, GSC, Ahrefs, SEMrush, and Screaming Frog.
  • Report SEO KPIs monthly with deep insights and clear next steps.
  • Evaluate performance by page, topic cluster, funnel stage, and backlink source.

Cross-Functional Collaboration

  • Coordinate with content writers, developers, designers, and marketing stakeholders.
  • Ensure SEO best practices are implemented across web builds, content updates, and digital campaigns.
  • Contribute to product and UX discussions from an SEO perspective.

Requirements

  • 5+ years of SEO experience with at least 2 years in a managerial role.
  • Hands-on experience managing both on-page and off-page SEO teams.
  • Deep understanding of:
  • Semantic SEO and Topical Authority models
  • E-E-A-T frameworks and Google Quality Rater Guidelines
  • White-hat backlink acquisition and link quality evaluation
  • Proficiency with SEO tools: Ahrefs, SEMrush, Screaming Frog, Sitebulb, Surfer SEO, Google Search Console, GA4, etc.
  • Strong communication, leadership, and analytical thinking.

Preferred Qualifications

  • Bachelor's degree in marketing, Computer Science, Communications, or a related field. (Master’s is a plus)
  • Certifications in Google Analytics, SEO tools, or advanced SEO courses (e.g., Semantic SEO, Yoast, HubSpot).
  • Familiarity with NLP, structured data, topical coverage analysis, and content scoring tools.
  • Experience with international SEO, B2B/SaaS SEO, or large-scale content operations.

Software Finder is a leading B2B SaaS marketplace that helps businesses discover, compare, and select the right software solutions. Our platform connects companies with tailored software options based on their unique needs, supported by verified reviews and expert insights.

With a growing portfolio of software categories and a global user base, Software Finder is committed to simplifying the software selection process and empowering businesses to make informed decisions.

Our team is driven by a shared mission to innovate, collaborate, and deliver value to our users. As we continue to grow, we are always looking for talented individuals who are passionate about technology, customer success, and making an impact.

How to apply

To apply for this job you need to authorize on our website. If you don't have an account yet, please register.

Post a resume

Similar jobs

Support Agent

Waseela, Lahore
1 day ago
Job Title: Support AgentLocation: Lahore Phase 8Job Type: Full-timeDepartment: Customer SupportJob Summary:We are looking for a motivated and customer-focused Call Center Agent to join our team. The ideal candidate will be responsible for handling inbound and outbound calls, assisting customers with their queries, resolving complaints, and ensuring a positive customer experience.Key Responsibilities:Answer incoming calls promptly and professionally.Make outbound calls to...

Sales & Customer Service Representative

PromoGeneration, Lahore
4 days ago
We are on the look out for a Sales & Customer Service Representative (Virtual Assistant) who can confidently handle sales and support calls for a growing 'Car Detailing Business' in San Diego. If you're a strong communicator with a knack for customer service, basic car knowledge, and CRM experience ,this one is for you!What You Will Do:Answer inbound customer inquiries...

Senior External Auditors RI - LHR

EY in Pakistan, Lahore
4 days ago
At EY, we’re all in to shape your future with confidence.We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.Join EY and help to build a better working world.The opportunityEY Global’ s member, Rapid Innovation is looking for Seniors to join the Rapid Innovation team to remotely support...