Sales Development Representative (SDR) - US & Canada (B2B Sales)

Company: Bricks Tech (Taraki)
Location: Lahore, Pakistan
Job Type: Full-time
Target Markets: United States & Canada
Experience: 2–4 years preferred

About Us
Bricks Tech is a technology company building innovative digital products and providing technology-driven business solutions. Our flagship product, Taraki, is an AI-powered recruitment platform and Applicant Tracking System (ATS) that helps businesses streamline hiring, manage candidates, and improve recruitment efficiency.
Alongside Taraki, we offer offshore recruitment services, helping international businesses access skilled talent and cost-effective recruitment solutions.
We are expanding our presence in the US and Canadian markets and are looking for a driven Sales Development Representative (SDR) to support our international growth.

About the Role
We are seeking a proactive, results-oriented SDR to identify, engage, and qualify potential clients in North America. You will be responsible for generating outbound opportunities, initiating conversations with decision-makers, and booking qualified meetings for our sales team.
The ideal candidate is a confident communicator who understands international B2B sales, is comfortable with cold outreach, and can effectively engage US and Canadian prospects.

Key Responsibilities

• Identify and research potential clients in the US and Canadian markets.
• Execute outbound prospecting campaigns through cold calls, emails, and LinkedIn.
• Connect with HR leaders, recruitment managers, founders, and other business decision-makers.
• Generate qualified leads and schedule product demos and discovery calls for the sales team.
• Communicate the value of Taraki's recruitment technology and offshore recruitment services.
• Qualify prospects based on business needs, decision-making authority, and potential fit.
• Maintain accurate prospect records, follow-ups, and sales activities in the CRM.
• Collaborate with sales and marketing teams to optimize outreach strategies and improve conversions.
• Consistently achieve monthly targets for outreach activity, qualified leads, and booked meetings.
  
  
  

Requirements

• 2–4 years of experience in Sales Development, Business Development, or international B2B outbound sales.
• Excellent spoken and written English, with clear pronunciation, a neutral or easily understandable accent, and strong conversational fluency suitable for US and Canadian clients.
• Confidence communicating with North American prospects over cold calls, video meetings, and emails.
• Previous experience selling to the US or Canadian market is strongly preferred.
• Demonstrated experience in cold calling, cold emailing, LinkedIn prospecting, and appointment setting.
• Ability to handle objections, initiate meaningful conversations, and engage senior decision-makers.
• Familiarity with CRM platforms and sales prospecting tools (e.g., HubSpot, Apollo, LinkedIn Sales Navigator, Smartlead).
• Strong organizational skills, follow-up discipline, and a results-driven mindset.
• Willingness to work hours aligned with US/Canadian business schedules.
  
  
  

Nice to Have

• Experience selling B2B SaaS, HR technology, recruitment solutions, or IT services.
• Understanding of the North American recruitment and staffing industry.
• Proven track record of booking qualified meetings with international clients.
• Familiarity with outbound sales sequences, lead enrichment, and sales automation tools.
  
  
  

What We Offer

• Competitive salary
• Opportunity to work with international clients and build experience in North American B2B markets.
• Exposure to AI-powered SaaS products and international recruitment services.
• A collaborative, growing team with opportunities for career progression.
• Opportunity to take ownership of outbound prospecting and contribute directly to business growth.
  
  
  
  

Candidates with proven US/Canada cold-calling experience and excellent English communication skills will be prioritized.