Sales Development & Marketing Manager
Business Solutions & Services (BSS) - USA
Date: 2 weeks ago
City: Lahore
Contract type: Full time
Role Purpose
To lead, structure, and scale a high-performing outbound sales and marketing team focused on identifying and converting new business opportunities including distributors, retailers, airlines/cruises, hotel chains and e-commerce partners for a client's products across priority global markets.
Key Responsibilities
To lead, structure, and scale a high-performing outbound sales and marketing team focused on identifying and converting new business opportunities including distributors, retailers, airlines/cruises, hotel chains and e-commerce partners for a client's products across priority global markets.
Key Responsibilities
- Lead global outbound sales and digital prospecting campaigns
- Drive the sales funnel from lead generation to opportunity hand-off
- Generate Unique and Qualified Data as per ICP (Ideal Customer Profiles)
- Develop regional channel partner strategies and target account listings
- Develop Email Content, Call Scripts and other related activities
- Manage a small team of SDRs and ensure KPI performance
- Generate high-quality MQLs and monitor SQL progression
- 5+ MQLs/month (individual)
- 20+ MQLs/month (team target)
- 20 qualified meetings/month
- Opportunity conversion ratio 4 % From 1000 Unique Target Ideal Customers
- Maintain clean and up-to-date CRM records and ensure timely follow-up on assigned leads and tasks
- Maintain and Manage Prospects, Customers Data and Funnel Analysis
- Bachelors or masters degree in business, Marketing, or a related field
- 5+ years of outbound sales, global telemarketing and channel development experience
- Global FMCG or personal care category exposure
- Familiarity with GTM tools: Sales Navigator, ZoomInfo, CRM, JIRA, MS Project
- Strong written/spoken communication and stakeholder engagement
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